Amazon just announced that monthly viewers of its over-the-top (OTT) content have nearly tripled within 12 months. Amazon can now serve ads to over 55M monthly viewers ⏤ up from 20M last year. OTT refers to video content provided over Internet connections rather than via cable or satellite providers. OTT competitors include Netflix, Hulu, Disney+, HBO Max, and others. Amazon's Fire TV services also serve ads within apps and menu areas while users are navigating to non-Amazon OTT content.
Media growth continues:
- Amazon highlighted the growth of its IMDb TV, an ad-supported streaming service that enables customers to watch thousands of popular TV shows and top Hollywood hits for free.
- IMDb TV added tentpole family movies as well as blockbusters. Popular IMDb TV titles include "Mad Men," "Schitt's Creek," "Lost," and the Amazon Original spy thriller series, "Alex Rider."
- Brands can also advertise through Amazon across "network and broadcaster apps" like Amazon's News app, CNNGo, Discovery, CW, and CBS — all powered by Amazon Publisher Services. These ad-supported apps are also accessible via Fire TV.
- Amazon disclosed that "at any given moment, on average, more than 2.5M viewers are tuned in to Twitch," its videogame streaming service.
- The NFL, also driving growth throughout 2020, and Amazon renewed their deal for an additional three years to livestream 11 Thursday Night Football games per season.