Facebook has agreed to pay Australian publishers for news content and will end its ban on sharing news links in the country. The standoff was due to a newly-introduced media code in Australia that aims to force platforms, primarily Google and Facebook, to pay content creators for news items shared on their sites. The deal allows Facebook more time to establish its own deals with publishers and avoid a government-appointed panel setting terms on its behalf.
- Google announced deals last week with Australian media companies News Corp, Nine Entertainment, and Seven West to pay for content.
- Facebook banned news sharing on its platform within Australia last week, resulting in a huge dip in traffic to those publishers. (See graphic below via Axios.)
- Amendments to the code state that Facebook will not be forced to pay a rate established by a government panel should it broker its own deals with publishers.
- News should be available and link-sharing restored for all Australian users "in the coming days," Facebook said.