- After trading heated barbs over the last few months, UFC 253 headliners Israel Adesanya and Paulo Costa kept it civil during a hotel run-in. The two elite middleweights will fight each other on Saturday at Yas Island in Abu Dhabi.
- Here are Donald Cerrone and Niko Price getting emotional after their fight while talking about their children. The two elite welterweights fough to a majority draw verdict at UFC Vegas 11 on Saturday.
- Brands see 18.5% of e-commerce revenue from SMS marketing. See 6 top SMS campaigns here.*
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