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Inside Podcasting (Jun 16th, 2017)

Inside Inside: Krystle Vermes, a curator/editor for Inside talks about her podcast experience

Who really podcasts, anyway?

According to The Economist, as of April, 63 of the top 100 iTunes podcasts in the U.S. were hosted by men, and 13 were hosted by women (the rest had some combination of male and female hosts).  Quartz found that fewer than 20 percent of podcasts have non-white male hosts, while about 10 percent of podcasts have non-white female hosts.

As a podcast host myself, I fall right into that percentile of non-white women, and although I feel pretty good about it, I’ve seen evidence that these statistics can result in a nasty double-standard. Over the years, I’ve received criticism for occasionally being an outspoken, opinionated host, and it didn’t take long for me to realize some people thought I needed to be “put in my place.”

Women are meant to be polite, and they’re better seen – not heard. Insert more outdated, inaccurate stereotypes here.

But is podcasting really a male-dominated arena? And will it ever change?

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A few members of the Inside staff came up with a list of our favorite podcasts hosted by women, and women we're nominating for their podcasting potential. Thanks to Yancy Berns, Lon Harris, Kim Lyons and Krystle Vermes for their input!

Krystle's Picks:

Favorite female-hosted podcast:  Fresh Air

Why: Half of it has to do with host Terry Gross' amazing NPR voice, and I know fellow listeners will agree. Aside from that, I love that Fresh Air can capture my attention and completely engage me in a topic I had little interest in until I hit play. Gross does a fantastic job at asking her interviewees the questions every listener wishes he or she could ask over the air.

Woman who should have a podcast: Ina Garten

Why: Because I could never get tired of hearing, "How easy was that?" And, Ina is a living encyclopedia of cooking knowledge. I could listen to her explain why growing your own herbs is essential to making consistently good meals for the rest of my life.

Yancy's Picks:

Favorite female-hosted podcast: You Must Remember This.

Why: Because Karina Longworth's affection for old movies and old Hollywood (despite the horror stories) is so palpable.

Woman who should have a podcast: Debra Winger.

And since we're in the realm of movies, and since the sound of the host's voice can be half the battle, let me say that on the basis of her recent reading of 'You May Want To Marry My Husband' for the "Modern Love" series, the podcasting world could use the honeyed gravel of Debra Winger's voice, which has always been one of my favorite special effects. Maybe a fishing show, I don't know. But just anything where Debra Winger talks

Kim's Picks:

Favorite female-hosted podcast: Call Your Girlfriend 

Why: Ann Friedman and Aminatou Sow are two super smart women who just talk about what they're interested in. They make you (me) want to hang out with them. 

Woman who should have a podcast: Roxane Gay

Why: Because she has a voice like warm maple syrup and is an amazing storyteller. I saw her live at an author's event and she read from her book "Difficult Women" and told a story about what it was like when she went to interview Madonna at the singer's home. Both were equally fascinating. Plus Roxane's Twitter is pure fire; I would be totally happy with a podcast of her tweets while she watches the Tiny House show and claps back to people who try to @ her. 

Lon's Picks:

Favorite Female-Hosted Podcast:Bad with Money” with Gaby Dunn

Why: Money anxiety is a topic that weighs so heavily on the minds of so many Americans, yet it’s considered a taboo subject, something that's rude to discuss in public. There are plenty of podcasts that will help you with the basics of financial planning, but few that will just make you feel better about making money mistakes, or being overwhelmed by the economics of modern life. Plus, Gaby gets terrific, insightful guests, making this feel less like self-care and more like a funny conversation among friends.

Woman Who Should Have a Podcast: Maria Bamford

Why: She’s one of the sharpest, most idiosyncratic comedians working today, and her fast-paced, character-heavy style of comedy is perfect for an audio format! Maria’s comedy also has an imaginative, off-the-wall, inventive sensibility (as showcased on her Netflix series “Lady Dynamite”) that would ensure her show would remain fresh even after dozens or hundreds of episodes.  

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An interview with Elsie Escobar, Social Media Community Manager and Podcaster Relations at Libsyn.  Elsie Escobar is an evangelist f
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