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Inside Podcasting (Feb 14th, 2018)

“Pod Save America” will be adapted into a series of hour-long HBO specials this fall. The political podcast, which stars four former Obama administration staffers, is the network’s second recent podcast adaptation after “2 Dope Queens.” Dan Cooper of Engadget posits that HBO may be pursuing more podcast-based series in search of a loyal audience that could convert to network subscribers; “Pod Save America” has been downloaded 175 million times. - TECHCRUNCH

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“The Daily” will be syndicated to public radio starting in April. The daily New York Times podcast, in which reporter Michael Barbaro covers top stories, will be repackaged as a 30-minute radio show and distributed by American Public Media. The deal with APM was four months in the making, a Times rep told Current, and it will expand the potential audience for “The Daily” to as many as 20 million public radio listeners. - RECODE

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Vox will launch a daily news explainer podcast called “Today, Explained” on February 19. Hosted by reporter Sean Rameswaram, the show’s premise matches that of the Vox website, offering daily news headlines with a heavy dose of context meant to help listeners understand the full story. Rameswaram joined Vox last November after a previous stint on the RadioLab podcast “More Perfect”. - VULTURE

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Chris Hardwick told Uproxx that radio syndication may be in the future for his podcast “ID10T”. Formerly known as “The Nerdist Podcast,” Hardwick’s show has retained the same cast and premise since being rebranded in early February. It's no longer affiliated with Legendary Entertainment-owned Nerdist Industries, however; Hardwick’s contract with Legendary expired in December. Hardwick said the process of building out “ID10T” has been reinvigorating: “It’s the same level excitement I felt when I started Nerdist.” - UPROXX

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UK-based podcast distributor Audioboom will acquire US tech firm Triton Digital for $185 million. The acquisition will be a reverse takeover; Audioboom will drop its name and be absorbed by Triton, which develops technology to measure radio audience engagement. Verdict reports that the move may help Audioboom advertise its podcasts in the lucrative US radio market, which is worth $17.5 billion in annual ad spending. - TELEGRAPH

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Social media’s visual-heavy focus makes it hard for podcasters to promote their shows. Several publishers, including The New York Times, NPR and WNYC, told DIGIDAY that they struggled to gain much traction for their shows until they incorporated video in their social posts. Some use WNYC’s open source audiogram solution to create visual content for social media, and podcaster Jesse Kay told Entrepreneur that he prefers to record his shows as Facebook Live videos before outputting the audio to iTunes. - DIGIDAY

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