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Inside Podcasting (Feb 21st, 2018)

The duo behind “Criminal” has launched a new podcast called “This is Love.” The podcast, created by host Phoebe Judge and producer Lauren Spohrer, seeks to explore “life’s most persistent mystery” by telling “stories of quiet love and sacrifice,” said Judge. The first of six episodes launched, appropriately, on Valentine’s Day; six more episodes will be released in the fall if the show performs well. - THE GUARDIAN

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Netflix premiered a six-episode adaptation of Radiotopia’s “Mortified” this week. Titled “The Mortifed Guide”, the comedic docuseries follows in the spirit of “The Mortified Podcast,” where guests share funny, awkward, embarrassing and “cringe-worthy” stories from their youth. The Netflix adaptation, which mixes animated shorts and interview segments along with footage from the Mortified Live stage show, was also a selection at the 2018 Sundance Film Festival. - PASTE MAGAZINE

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Citing their podcasting chops, NPR promoted reporters Ailsa Chang and Noel King to co-host roles on their flagship radio franchises. Chang will replace the retiring Robert Siegel on “All Things Considered” while King will join “Morning Edition.” Both formerly contributed to NPR’s popular “Planet Money” podcast. In an interview, Chang said their hirings are a “testament” to NPR’s future ambitions to bridge its podcasting and broadcasting sides. “Broadcast and podcasting each have a lot to learn from the other,” King added. - POYNTER

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WGBH Boston is hoping podcasts can help the public media pioneer attract a younger audience. The station has launched original podcasts based on its PBS TV franchises “Masterpiece” and “Frontline”, and is considering the same for “American Experience” and “Nova.” It also partnered with PRX last year on a distribution deal. WGBH digital services VP Robert Kempf said podcasts could boost long-term funding by attracting younger donors. - RADIO WORLD

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It may be possible to game the Apple Podcast charts to improve a show’s ranking. Writer Kevin Goldberg reasoned that “Kickass News”, a lesser-known show that somehow manages to consistently rank among Apple’s weekly top 10, might be using a custom script to drive up its new subscriber numbers. A common theory is that new subscriber counts play a primary role in Apple’s ranking algorithm, so any show that reliably receives lots of new subscribers could, in theory, lead the rankings each week. - DISCOVER PODS

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