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Inside Podcasting (Feb 28th, 2018)

Anchor has relaunched as an all-in-one podcast production app. Originally designed as a way for users to record and share short-form audio with friends, the app has been gradually embraced by podcasters for its publishing and call-in features. Besides a one-touch recording feature, Anchor now includes ways for podcasters to edit, host and publish full-length shows and distribute to platforms like Apple Podcasts and Google Play. The company also introduced a web version of the app last week. - TECHCRUNCH

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McDonald’s has launched a podcast about its infamous 2017 Szechuan Sauce giveaway. Developed by the brand content arms of The Onion and Gizmodo, the three-part series tells the “inside story” behind the ill-fated promotion, which was a tie-in to the adult cartoon “Rick & Morty.” The giveaway backfired when supplies of the special edition dipping sauce ran short of demand, leading to fevered backlash on social media and even in McDonald’s restaurants. Titled “The Sauce,” the podcast was launched to coincide with another release of Szechuan Sauce. - ADWEEK

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Podcast discovery app RadioPublic has secured an undisclosed amount of new funding from Bose Ventures. The investment arm of audio equipment company Bose Corporation joins a growing group of RadioPublic financiers that also includes WGBH, The New York Times and founding partner PRX. “Bose brings research depth and consumer scale” to RadioPublic, wrote CEO Jake Shapiro in a blog post announcing the investment. - RAIN

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Atlantic Records is getting into podcasts, launching a full production team and studio in New York. On Tuesday, the iconic music label debuted the first episode of its weekly show “What'd I Say,” which will feature interviews with current Atlantic-signed artists. At least three other shows are also in the works, and the label has hired Tom Mullen, host of the music podcast “Washed Up Emo” as vice president of its podcasting division. - BILLBOARD

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Ford has announced an in-car integration with the podcast app Acast. Drivers will be able to download podcast episodes offline and receive recommendations for episodes that fit the length of their journey. It’s part of several new in-car apps the auto company announced at Mobile World Congress in Barcelona this week. Acast offers podcast hosting, distribution, and monetization; notable publishers on the platform include Buzzfeed and The Financial Times. - SLASHGEAR

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The market for podcast advertising in Australia nearly tripled last year. According to an annual report from IAB Australia, 14 percent of media agencies in the country bought podcast ads in 2017, up from 5 percent the prior year. Around 60 percent of agencies are also planning to launch branded podcasts for their clients within the next 12 months, with the hopes of increasing brand awareness and engagement, the research said. Podcast advertising spend was expected to top $220 million in the U.S. last year. - ADNEWS

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