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Inside Podcasting

Inside Podcasting (Mar 14th, 2018)

Everyone has a favorite podcast. But even among the best podcasts, not all episodes are created equal. What's your favorite moment from your favorite podcast episode? Is it a funny or memorable remark? A clip you love, or a piece of music that really resonated for you? Hit "reply" and let us know the episode and the timestamp, and we'll share some of the results in future issues.

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Recognizing the medium’s growing relevance, the National Association of Broadcasters will include a podcasting program at its upcoming annual event. The 2018 NAB Show in April will include a one-day “Content Strategies for Podcasting” conference, headlined by a session on storytelling from Tenderfoot TV, makers of the hit podcast “Up and Vanished.” Attendees will also be able to learn about audio engineering, marketing and monetization, and meet with exhibiting podcast tech vendors. In expanding podcasting’s presence at the world’s largest conference dedicated to broadcasting and technology, NAB hopes to help publishers “capitalize on the medium’s growing popularity and potential,” said EVP Chris Brown. - RADIOINK

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A new analysis suggests beer brands are finding success with podcast advertising. In a blog post, podcast ad tracking service Magellan surmised that strong performance encouraged breweries to buy more ad spots last fall. The total number of ad spots bought by beer brands increased 65 percent in October 2017 from one month prior, and then another 46 percent in November. Breweries are also loyal advertisers, sticking with shows for months on end. Recent Apple Podcast Analytics data suggest those brands may be getting good value; listeners make it through 80 to 90 percent of an average podcast episode. - MAGELLAN

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The New York Times will soon launch its first documentary-style podcast series. Caliphate,” hosted by foreign correspondent Rukmini Callimachi, will cover the rise of ISIS through on-the-ground reporting and interviews. A teaser episode has been published on the Times website, with the full series due out this spring, although Times subscribers will get early access to the show. It’s the third podcast from the Times’ audio team, behind “Still Processing,” a culture show, and “The Daily,” which was recently picked up as a 30-minute radio show by American Public Media.  - POYNTER

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Gimlet hopes not only to produce screen adaptations from its podcasts, but also to finance and distribute those projects. Gimlet Pictures head Chris Giliberti said the publisher aspires eventually to achieve “co-studio” status and thus more control over how its shows are adapted. “Alex, Inc.,” the upcoming ABC sitcom adapted from “Start Up,” provided an opportunity for Gimlet to learn the ropes, and as a result, Gimlet was much more hands-on as the lead producer of its second TV series “Homecoming.” Other podcast companies take a similar dual approach: First Look Media, which distributed “Missing Richard Simmons,” also has a film production division. - DIGIDAY

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Back in June, a few members of the Inside staff came up with a list of our favorite podcasts hosted by women, and women we're nominating for their podcasting potential. Here's a recap of the list we came up with. 

We want to hear from readers: Who do you think needs a podcast of his or her own, and why? Hit "reply" and let us know in the comments. We'll feature your nominees in upcoming issues. 

Krystle's picks:

Favorite female-hosted podcast:  Fresh Air

Why: Half of it has to do with host Terry Gross' amazing NPR voice, and I know fellow listeners will agree. Aside from that, I love that Fresh Air can capture my attention and completely engage me in a topic I had little interest in until I hit play. Gross does a fantastic job at asking her interviewees the questions every listener wishes he or she could ask over the air.

Woman who should have a podcast: Ina Garten

Why: Because I could never get tired of hearing, "How easy was that?" And, Ina is a living encyclopedia of cooking knowledge. I could listen to her explain why growing your own herbs is essential to making consistently good meals for the rest of my life.

Kim's Picks:

Favorite female-hosted podcast: Call Your Girlfriend 

Why: Ann Friedman and Aminatou Sow are two super smart women who just talk about what they're interested in. They make you (me) want to hang out with them. 

Woman who should have a podcast: Roxane Gay

Why: Because she has a voice like warm maple syrup and is an amazing storyteller. I saw her live at an author's event and she read from her book "Difficult Women" and told a story about what it was like when she went to interview Madonna at the singer's home. Both were equally fascinating. Plus Roxane's Twitter is pure fire; I would be totally happy with a podcast of her tweets while she watches the Tiny House show and claps back to people who try to @ her. 

Lon's Picks:

Favorite Female-Hosted Podcast: “Bad with Money” with Gaby Dunn

Why: Money anxiety is a topic that weighs so heavily on the minds of so many Americans, yet it’s considered a taboo subject, something that's rude to discuss in public. There are plenty of podcasts that will help you with the basics of financial planning, but few that will just make you feel better about making money mistakes, or being overwhelmed by the economics of modern life. Plus, Gaby gets terrific, insightful guests, making this feel less like self-care and more like a funny conversation among friends.

Woman Who Should Have a PodcastMaria Bamford

Why: She’s one of the sharpest, most idiosyncratic comedians working today, and her fast-paced, character-heavy style of comedy is perfect for an audio format! Maria’s comedy also has an imaginative, off-the-wall, inventive sensibility (as showcased on her Netflix series “Lady Dynamite”) that would ensure her show would remain fresh even after dozens or hundreds of episodes.  

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