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Inside Podcasting

Inside Podcasting (Apr 11th, 2018)

Spotify will host a four-day boot camp for female podcasters of color this summer. Ten aspiring podcasters will spend a week at Spotify’s New York City offices from June 25 to 29 for the “Sound Up Bootcamp,” an intensive program that will cover podcast production, editing, promotion and distribution. The workshop will also be competitive, with the top three podcast ideas receiving up to $10,000 in production funding. - FAST COMPANY

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Skype is adding a call recording feature for podcasters, vloggers and streamers. Microsoft will roll out a “Skype for Content Creators” mode for Windows 10 and Mac desktop computers this summer. The feature, currently in preview for some users, will allow creators to record “clean” audio feeds for each participant on a Skype call, and then easily export that audio to the editing software of their choice. Rather than building its own recording tool, Skype will lean on integrations with existing third-party apps, including Xsplit, Wirecast and Vmix, to enable the feature. - ENGADGET

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Podcasting is, by some measures, slightly more pervasive in Canada than it is the U.S., according to research. Several weeks after releasing the U.S. version, Edison Research has now published its Infinite Dial Canada study, reporting that 19 percent of Canadians have listened to a podcast in the past week and 47 percent typically listen to the entire episode. Comparatively, those figures are 17 percent and 37 percent, respectively, in the U.S. In further testament to podcasting’s growth in North America, an upcoming survey from Jacobs Media reveals that 23 percent of consumers listen to a podcast at least weekly, up from 21 percent last year. - INSIDE RADIO

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Pandora’s podcasting ambitions are about luring premium subscribers and offering smarter advertising. In comments to Yahoo Finance, CEO Roger Lynch said that podcasts could give Pandora subscribers the “other 20 percent” of audio content, besides music, that they want to listen to. Meanwhile, Pandora’s “Podcast Genome Project,” which seeks to personalize user recommendations, could make it easier for marketers to target listeners with ads. The company recently acquired digital ad tech firm AdsWizz to bolster its ad capabilities. - YAHOO FINANCE

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Download data plays a big role in convincing concert venues to book touring podcast shows. WME talent agent Kenny Layton said promoters also typically have to be convinced to give their advertising budgets directly to the performing podcaster, “because these people are probably going to sell out your venue just by announcing the show on their podcast,” he said. Stage shows have become a popular way for fans to interact with their favorite podcasters, and for shows to earn revenue. - WSJ

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