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Inside Podcasting (Oct 29th, 2018)

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1. VICE News is getting into the podcast business. Its inaugural show, Chapo, which will publish in both Spanish and English, documents the tumultuous rise and fall of Sinaloa cartel leader Joaquín “El Chapo” Guzmán. VICE is releasing the first three episodes in English across all major platforms but the remaining episodes, and all episodes in Spanish, will be available exclusively through Spotify. "We were really excited to bring VICE News’ immersive documentary journalism to the audio space," says VICE editor-in-chief Ryan McCarthy. The series arrives on November 2nd. -- THE WRAP

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2. On Friday, reporter Dan O'Donnell launched the second season of Rebutting a Murderer, a podcast that refutes the claims of Netflix documentary series, Making a Murderer. According to O'Donnell, who reported on the story in Milwaukee, the TV show's version of events is skewed by biased storytelling. "Viewers owe it to themselves to hear the other side and consider the evidence... that still proves beyond any reasonable doubt that Steven Avery and Brendan Dassey killed Teresa Halbach and are right where they belong — in prison." -- FOX NEWS

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Meet Ring4, the 2nd phone number startup, voted best product on ProductHunt!

Watch the Ring4CEO pitch Jason Calacanison This Week in Startups by clicking here (starting 28:10)

With over 250% of their fundraising goal already raised on republic.co, you can now own a piece of the company for as little as $100. Invest here >>>

3. The BBC is making a play for younger listeners with today's launch of Beyond Today. The daily program, which is being released in bite-sized twenty-minute episodes, will cover one news story each day from around the world. The production team for Beyond Today includes "as many people from ethnic minorities as men" and a majority of women in its ranks. Ofcom, the UK communications regulatory authority, recently said that the BBC “needs to do more, more quickly, to reach young people, who are critical for its future success." -- THE TELEGRAPH

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4. Vox Media's SB Nation has launched It Seemed Smart, a show that uncovers wacky, offbeat and "diabolical" tales from the world of sports. The series, which will play out over six episodes, is hosted by SB Nation's Spencer Hall, who also helms college football podcast Shutdown Fullcast. The first episode tells the story of Albert Belle's corked bat incident which has become "part of baseball lore for its audacity and ingenuity." -- ALL ACCESS

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5. If you're in the mood for mindless entertainment, Thrillist has published its list of eight "amazing podcasts that won't make you think too much." Most shows on the list are either straight-forward comedic fare such as Hannibal Buress: Handsome Rambler (check out the Chris Rock episode) or funny podcasts about movies (How Did This Get Made, Doug Loves Movies). But a few unexpected titles show up, including Wooden Overcoats, a British sitcom, and Off Book: The Improvised Musical, which sounds awful but is apparently "hilarious." -- THRILLIST

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6. Writer/podcaster Caitlin Thompson shares her favorite business podcasts, which are "anything but boring" in this piece for the Globe and Mail. Spent, which features comedian Lindsay Goldwert asking successful people how they manage their dough makes the list, as does Paychecks and Balances, which turns intimidating financial topics into concepts everyone can understand.

7. Black Enterprise writer L. Michelle Smith shares three podcast "hacks" she learned while launching The Culture Soup Podcast this month. In short, split your tracks before editing, invest in a microphone and tease with a little video.

8. Here is a fascinating interview with Faith Smith, the executive producer for Slate Live about "how Slate built a live events business around its most popular podcasts."

9. Four broadcasters-turned-podcasters who are making real money from the medium are profiled in this piece for Radio World.

10. Shout-out to Gaslit Nation from Ron Swanson.

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This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editing team: Lon Harris (editor-in-chief at Inside.com, game-master at Screen Junkies), Krystle Vermes (Breaking news editor at Inside, B2B marketing news reporter, host of the "All Day Paranormal" podcast), and Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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Invest in Ring4, the 2nd phone number startup that was voted best product on ProductHunt. 

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