Inside Podcasting - December 12th, 2018

Inside Podcasting (Dec 12th, 2018)

Reply All / RAD / Working Sunday

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1. The Verge's Nilay Patel interviewed Reply All's Sruthi Pinnamaneni on Vergecast about her most recent dispatch, "Negative Mount Pleasant." The episode reveals what happens in a small town in rural Wisconsin when it receives a multimillion dollar development bid from Foxconn. In her discussion with Patel (who grew up in Mount Pleasant), Pinnamaneni shares how she stumbled upon the story. On a related note, you can learn a bit about the town's reaction to the podcast here. -- VERGECAST

2. In case you missed it, Stephen Curry seemed to cast doubt on whether humans have landed on the moon when he guested on Winging It earlier this week. In response, Allard Beutel of NASA has now extended an invitation for Curry to visit the Johnson Space Center in Houston next time he's in town for a game. “We have hundreds of pounds of moon rocks stored there, and the Apollo mission control.” Curry hasn't commented publicly since the podcast aired. -- NEW YORK TIMES

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3. Working Sunday just wrapped its second season, which dives into the world of successful working artists in L.A. Host Reuben Ly, an artist and former small business owner himself, talks to a variety of "creative entrepreneurs" -- from an underground graffiti artist to the founder of Designer Con -- about how they built "authentic brands." Pop culture critic Caroline Siede says Working Sunday "uses a mix of personable interviews and thoughtful commentary to offer nuanced snapshots of all different kinds of entrepreneurship." -- A.V. CLUB

4. In a Wall Street Journal story titled "The New Concept Album Is a Podcast," Anne Steele reports on an emerging trend: musicians releasing albums in podcast format. She highlights Bhi Bhiman, who plans to release one track from his politically-themed album each week, along with topical discussions with notable guests such as author Dave Eggers. Says Bhiman, "We didn’t see a space for this in the traditional music market...with a podcast, I’m reaching the audience I wanted to reach directly." -- WALL STREET JOURNAL (behind paywall)

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5. This week, Backstage published an interview with Jonathan Harden, host of The Honest Actor's Podcast. The show provides a safe place for working actors to talk candidly about the realities of their chosen career. Says Harden, "I...decided to make a podcast of real actors’ conversations. The kind we’d never usually allow past the self-censorship of social media." The Honest Actor's Podcast has released three "teaser" episodes, in advance of the show's third and final season. -- BACKSTAGE

6. NPR announced yesterday that it's ready to deploy a podcast measurement system called Remote Audio Data (RAD). According to this story in Radio Ink, the technology "is expected to give podcasters a better understanding of how many listeners they truly have — and for how long those listeners are listening."

7. Congratulations to This American Life, Caught and Trump Inc. who were named winners of the 2019 Alfred I. duPont-Columbia University Awards, "honoring outstanding audiovisual reporting in the public interest." Frontline PBS, which produces Frontline Dispatch, was awarded the Gold Baton, the awards' highest honor for "its longstanding commitment to original documentary programming, as well as its innovative, cutting edge content."

 8. iHeartRadio released Invention this week, a podcast that explores the biggest innovations of our time, "from agriculture to X-ray machines." The show is hosted by Robert Lamb, host of Stuff to Blow Your Mind and Joe McCormick, host of Second Oil Age.

9. Entrepreneur offers five strategies for achieving "7-Figure Podcast Downloads." In summary: aim high when soliciting guests; reengage with listeners every two to five minutes; issue episodes regularly; ask for reviews; and be strategic with your giveaways.

10. Break them in early, I always say.

This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editing team: Lon Harris (editor-in-chief at, game-master at Screen Junkies), Krystle Vermes (breaking news editor at Inside, B2B marketing news reporter, host of the "All Day Paranormal" podcast), and Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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