Yesterday I asked to hear from those of you who WILL sign up for Luminary — and you came in hot! Over half of you said you'll sign up because you're "in the industry" and want to see what's under the hood. Others are tempted by specific content, such as Fiasco and new programming from The Ringer. And finally, a handful of you will pay because you love podcasts, you don't mind switching between apps (at least, not too much) and hey, you have the dough. Personally, I hope those 40 Luminary engineers are building something truly spectacular, because if the app doesn't kick some serious ass, doesn't this whole thing go down the tubes? Anyhoooo, if you haven't already, check out Nick Quah's longform analysis of the news. No one does it better.
Alrighty then, let's get to some other headlines, Inside Podcasters —
1. On the latest episode of ABC's The Investigation, former White House lawyer Ty Cobb refers to Robert Mueller as "an American hero" and disagrees with the notion that the probe is a "witch hunt." And while he says the special counsel's report is likely to arrive before mid-March, he warns that our living nightmare may never end. "It's never going to be over. I mean, this is gonna go... through 2020. And if the president's reelected, it'll go beyond that." Wake me up when it's over, folks. — THE INVESTIGATION
2. Crime Beat, a new podcast from Canadian podcast network Curiouscast, launched its first two episodes this week. The biweekly show, which is hosted by veteran crime reporter Nancy Hixt, takes you inside some of Canada's most high-profile cases. "There are many things I witness and experience while covering a case, and the Crime Beat podcast allows me to share those extra details with you, with a full behind-the-scenes look at all the twists and turns," says Hixt. — ALL ACCESS
3. Actor/director Olivia Wilde is set to host Dare I Say, the first podcast from Harper's Bazaar. In contrast to the army of other celebrity podcasts that have emerged lately, this one will focus on political and activist issues such as women’s reproductive rights, civil and LGBTQ rights, and the environment. “For avid podcast listeners who might be unfamiliar with Bazaar’s commitment to amplifying women’s voices, this is our chance to reach an entirely new audience,” says senior digital features editor Olivia Fleming. Dare I Say arrives on International Women's Day (March 8th). — WWD
4. I finally understand the mysterious tweet Startup host Lisa Chow posted in early Jan (see below). Turns out Lisa, along with podcast badasses Adizah Eghan, Kelly Prime, Eric Krupke, and Marc Georges have all joined The Daily team. Executive producer Lisa Tobin told Nick Quah that the new hires are part of an overall effort to expand the paper's "capacity to use The Daily for wildly ambitious storytelling." — HOT POD NEWS
5. This just in: Doug Evans, the DA who prosecuted a black man six times for the same crime, and whose racially biased handling of the case was chronicled by In the Dark, will run unopposed for reelection. This makes the prospect of a seventh trial a real possibility. If you are out of the loop on this one, fast-track In the Dark to the top of your podcast feed. (And if you love it, give the In the Dark production team some money so they can keep up the good work — and that goes for all podcasts you enjoy.) — APM REPORTS
6. Harrods, the London-based, Qatar-owned, high-end department store, has launched True Tales of Luxury, in which guests "discuss a personal object they consider to epitomize true luxury." There is something about the concept of this show that makes me feel sick.
7. Podcasts are making a splash at SXSW this year. The schedule includes presentations from Crimetown, Heather Dubrow’s World, Recode Media with Peter Kafka, To Live and Die in LA, What Really Happened? and more. Tickets are available here.
8. Panoply, which laid off its podcast content team last September to focus on the advertising technology side of its business, has rebranded the entire company around the name of its ad serving tool, Megaphone. The rebranding also includes a fancy new website.
9. Anchor co-founder Michael Mignano pushes back on the idea that his company is "the YouTube of podcasts" in the latest episode of Vergecast. "The distribution of podcasts and audio is actually very, very different than the distribution of video or text," says the newly-minted Spotify exec.
10. D'oh! In response to a tweet from Luminary, Podcast Brunch Club throws some shade (click on the image to see the full exchange).
This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.
Editing team: Kim Lyons (managing editor at Inside, a Pittsburgh-based journalist with recent bylines in the NYTimes and Columbia Journalism Review.) and Susmita Baral (senior editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).