Inside Podcasting - March 22nd, 2019 |

Inside Podcasting (Mar 22nd, 2019)

Demographics at Luminary / Gimlet vs Union / Presidential Podcast Tours

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1. Wonder Media Network CEO (and Inside Podcasting reader) Shira Atkins sent over some demographic data on Luminary's podcast hosts. The data breaks down female vs. male and white vs. people of color (no nb or trans hosts have been announced thus far). Here we go: out of 32 pods for which Atkins' team could find host info, 71.8 percent are male (50 percent white and 21.8 percent POC) and 28.05 percent are female (21.8 percent white and 6.25 percent POC). As Atkins puts it, the results are "staggeringly white and male." Are you surprised by these demographics? Hit reply and let me know. — WONDER MEDIA NETWORK

2. Earlier this month, we reported that a subset of Gimlet employees had served management with a formal notice from the WGAE union. Yesterday pundit Nick Quah confirmed that "Gimlet Media's management has declined to formally recognize [its workers'] union on Tuesday, as is and at this point in time." Quah advises we "strap in," as this may be the beginning of a long ride. Related: Kickstarter has announced a plan to unionize this week as well. — HOT POD INSIDER (paywalled)

3. According to The New York Times, podcasts are at least one factor helping elevate Andrew Yang's candidacy to a new level. After appearing on Joe Rogan's show (among others), Yang's campaign "quickly reached the 65,000 individual donations required by the Democratic National Committee for inclusion in the first televised debates." (Slate also mentions this development as part of an in-depth profile on Joe Rogan this week.) — THE NEW YORK TIMES

4. U.S. readers: unless you're huge into European football — and by that I mean soccer — the name Peter Crouch probably means nothing to you. But in the UK, Crouch is a beloved and talented sportsman — and he's got a bloody fun podcast to boot. That Peter Crouch Podcast brings listeners into the room as Peter and a crew of fun-loving buddies shoot the breeze — cars, pranks, funny stories about just about anything — all with that British humor that so many Yanks secretly adore. Season two arrived this week. — BBC SPORT

5. This week, Preet Bharara, host of Stay Tuned with Preetreleased his book, Doing Justice: A Prosecutor's Thoughts on Crime, Punishment, and the Rule of LawAccording to a blurb from lawyer, pundit and author Jeffrey Toobin, "Preet Bharara tells a good war story. But Doing Justice is a great deal more—a vivid memoir of a critical job, a primer on the toughest questions of prosecutorial ethics, and a reminder of the drama inherent in life in the courtroom arena." Preet is also on tour and there are still a few tickets left in L.A., Chicago and Philadelphia. — CAFE INSIDER

6. Food & Wine Magazine launched Communal Table this month. The weekly podcast, which looks at how some of the most recognizable names in the culinary space "manage their business, brain, and body for the long haul," is hosted by "mental health warrior and food writing veteran" Kat Kinsman. The show sounds useful, even if all you like to do with food is eat it.

7. Himalaya and Paste Magazine have kicked off The Paste Podcast, a weekly entertainment show, which features interviews with artists and writers and live performances by musicians. The show's first episode features an interview with Joseph Gordon-Levitt and a live performance from Amanda Palmer

8. According to this audio report from Marketplace, over 30 companies in the S&P 500 now produce internal podcasts. Austen Hufford, who reported this story for The Wall Street Journal says, "It's probably more fun to listen to an executive talk for ten minutes than to read some long boring thing in your email at six in the morning." Let's admit that both options sound terrible.

9. Ghost Town, an independent comedy podcast about strange, spooky places is hosting a live show in L.A. on April 25. Tickets to the show are $15 but if you throw in another $20 the hosts will take you on an "EXCLUSIVE Ghost Town Tour of Hollywood Forever" at noon on April 27. Purchase tickets here

10. Slate is looking for a "podcast producer, narrative" to help work on Slow Burn and other projects in Brooklyn, New York, or Washington, D.C.; and a "podcast producer, business and technology" for its Brooklyn office. Apply here.

This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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