Inside Podcasting - April 5th, 2019

Inside Podcasting (Apr 5th, 2019)

Luminary Launching in 18 Days / Emma Chamberlain / Comedy Podcasts

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1. Luminary is set to launch on April 23 (considerably earlier than some may have anticipated). Here's what I'm told will happen on the big day:

  • Luminary's free listening app will be available to subscribers in the US, Canada, UK, and Australia;
  • 24 of the company's 40+ announced shows will be available to its premium subscribers; 
  • The first episode of new shows and existing shows currently on hiatus will be available to those who are subscribed to the free version of the Luminary app:
    • Note to Self with Manoush Zomorodi from WNYC​​​​​​
    • Passion Economy w/ Adam Davidson
    • Anthem: Homunculus from John Cameron Mitchell and Bryan Weller
    • On Second Thought: The Trevor Noah Podcast
    • Wisdom From the Top w/ Guy Raz
    • The AM Archives from Lauren Shippen
    • Karamo w/ Karamo Brown
    • Poetics with Omari Hardwick
    • A new podcast from The Ringer
    • Stoop Talks from Leila Day and Hana Baba
    • Love + Radio w/ Nick van der Kolk
    • Players' Tribune: The Podcast
    • The Ten from The Advocate
    • Locked Up Abroad from Wondery
    • Deep Background w/ Noah Feldman from Pushkin Industries
    • Hollywood and Crime from Wondery
    • History on Fire w/ Daniele Bolelli
  • Listeners on all podcast platforms will be able to listen to the remaining seven shows (existing shows currently dropping episodes) for the first four weeks following the launch:
    • Under the Skin w/ Russell Brand
    • Guys We F****d
    • Handsome Rambler with Hannibal Buress
    • LGBTQ&A from The Advocate
    • Now What? w/ Arian Foster
    • Roads and Kingdoms’ The Trip

Any comments, Inside Podcasters? I'm here for you.

2. Woooo, I'm kind of exhausted after listening to this rapid-fire episode of a16z, in which Nick Quah chats with a16z general partner Connie Chan and showrunner/host Sonal Chokshi. The smart trio debate many issues including why we haven't monetized our industry like China, whether or not binge-listening is good for us, what factors are limiting the growth of US podcasts (current technology is an obvious biggie), how listener behavior plays into things, why metrics do (or don't) matter, when we'll stop thinking of podcasts as "shows" versus "pieces" of things, and on it goes. You might have to set your listening app on its slowest setting to catch every last bit. — a16z 

3. Emma Chamberlain, the breakout YouTube star who says she doesn't know how to "shut up" is launching a podcast on the Ramble network, a joint venture between Cadence13 and UTA, called Stupid Genius. In each episode, Chamberlain and her devoted fans will attempt to answer questions such as "why do dogs lick humans?" According to Emma's VERY EXUBERANT post on Twitter, this one arrives on April 11. Fun fact: Chamberlain announced her podcast to her YouTube fans yesterday and mere hours later the show's trailer had topped the Apple charts. The millennials are on it. — ALL ACCESS

4. Calling all "indie talent and emerging podcasters": The Outlier Podcast Festival and Earbuds Podcast Collective have announced the Earbuds Pitch Competition, which will take place at each of Outlier's 2019 events. Applications are open now through May 10 for the May 17-18 event in Austin. Show organizers will choose five finalists, who will have the opportunity to pitch their show idea in front of a panel of judges and a live audience. Read all about the contest, what you could win and how to register here. — OUTLIER PODCAST FESTIVAL

5. According to a story from RAIN NewsiHeartMedia's IPO filing leans heavily on its current and potential success with podcasts (in fact, the word "podcast" appears in the filing 86 times). Here's the key quote: "We are the number one commercial podcast publisher in America—and we are almost three times the size of the next largest commercial podcaster as measured by downloads, according to Podtrac." [Ahhh, Podtrac]. — RAIN NEWS 

6. The Castro listening app has updated its latest version with a discoverability feature called Top Picks. According to a blog post from the company, Top Picks will scan your current podcasts and make episode recommendations based on your listening history. Note: A story from 9to5Mac states that Top Picks "will also recommend new shows based on your listening habits," but this hasn't been confirmed by the company.

7. Comedy Central has added "standup listening party" podcast Stand-Up with Chris Distefano and "lifestyle show" Your 2 Dads with Sean and Julian to its growing network of podcasts (trailers for both are out now). Also on the comedy front: The History of Standup just released a twelve-minute bonus episode, in which Judd Apatow discusses his relationship with comedian Totie Fields, who used to bathe him "in the sink" as a child. 

8. The National Association of Broadcasters conference (NAB), which kicks off in Vegas tomorrow and runs through April 11, is upping its podcast game this year. The show will feature sessions with Criminal's Phoebe Judge, Pineapple Street Media's Max Linsky, Wondery's Mark Ramsey, Undisclosed's Rabia Chaudry, Crime Writers On...'s Rebecca Lavoie, Podcast Movement's Dan Franks and more. Register for tickets here.

9. A new show from APM Podcasts called Decomposed with Jade Simmons may be the thing that finally gets me to listen to classical music. "Every emotion you've ever felt is inside classical music — right there in the notes," says the host and concert pianist in the trailer. Decomposed launches on April 16.

10. L.A.-based fans of scripted drama rejoice: Night Vale Presents is going live on April 27th at the Largo. The evening will feature exclusive presentations from Alice Isn’t Dead and Within the Wires and a performance from Mara Wilson as the Faceless Old Woman (this is the gal "who lives in your home, secretly"). Tickets to this event are available here.

Have a great weekend, everyone!

This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editing team: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside); Susmita Baral (senior editor at Inside, who runs the biggest mac and cheese account on Instagram); and David Stegon (senior editor at Inside, whose reporting experience includes cryptocurrency and technology).

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