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Inside Podcasting

Inside Podcasting (Aug 9th, 2019)

Hello Readers,

As many of you know, our podcast is now live on most platforms — hurray! You can subscribe on Apple Podcasts, SpotifyOvercast, Castbox, PocketCasts, CastroRadioPublic, TuneIn and others. I'm told it'll show up on Google soon. If you don't see it on your preferred platform, please let me know. I've also posted a transcript of the trailer on Medium (an idea I stole from this guy). 

Thanks to everyone who has listened, subscribed and/or sent words of support! And most of all, thank you for reading.

Skye

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1. Radio behemoth Entercom has announced that it acquired indie pod production house Pineapple Street Media and media company Cadence13. According to reports, the deals total nearly $68 million, but final numbers have not been confirmed. The parallels between this news and iHeartMedia's acquisition of HowStuffWorks last fall are obvious: another old-school radio platform makes a play to extend its brand to new audiences. And the two acquisitions appear to be complementary; Pineapple has deep roots in content development (Missing Richard Simmons, The Clearing) while Cadence13 counts advertising and distribution as its core competency. That said, Nick Quah predicts that industry reaction will probably be mixed. "For those who perceive podcasting as a force of new business creation, this is a good thing...For those who historically perceive podcasting as a radical force that democratizes creation and publishing, this is obviously a bummer." What do you think? Please hit reply and let me know. NIEMANLAB

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2. Speaking of radio giants in search of relevancy, iHeartMedia is getting press for announcing that it will make five of its podcasts — Stuff You Missed in History ClassStuff Mom Never Told YouStuff to Blow Your MindBrainStuff and TechStuff — available in Spanish, Hindi, Portuguese, French and German. To ready its batch of multilingual shows, iHeart plans to "transcribe and translate scripts and cast voice actors and hosts who can approximate the tone and attitude of the originals." iHeartMedia isn't first on this front; Hernan Lopez has similar plans for Wondery's portfolio and Gimlet Media will release Sandra in German, Spanish and Portuguese next year. — THE NEW YORK TIMES

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3. Follow Friday: Rebecca Lavoie. Earlier this week, one of Lavoie's tweets led me to include Bundyville: The Remnant in Monday's collection of episodes and shows about white radicalized thinking (and she's right, all Americans should have this one on their playlist). Lavoie seems to have a knack for understanding what's worthy in the culture, just at the right moment. For example, thanks to a tweet she added to her feed this week, I discovered that American Crime Story's next season, which will cover the Clinton scandal, is being produced by Monica Lewinsky (no joke, this is happening!). In addition, you can often find Lavoie making people laugh, being the adult in the room, or showing off her mad videographer skills.

But who is this woman, you say? Lavoie is the digital director at New Hampshire Public Radio where she "helped a little" on the excellent true crime-meets-genetic testing pod Bear Brook and hosts many other shows including the delightful and funny HGTV & Me, the Law and Order analysis pod ...These Are Their Stories and my fave, Crime Writer's On... (Fun fact: while interviewing Madeleine Baran for our podcast, the Peabody-winning investigative reporter revealed that CWO is one of her favorites, too.) Along with her husband, Rebecca has also co-written four books on crime. Enough of my fangirl copy — go forth and follow this woman.

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4. Wondery and Bloomberg's podcast The Shrink Next Door chronicled the bizarre story of how psychiatrist Isaac Herschkopf exerted financial and emotional control over patient Marty Markowitz for nearly three decades. In the years that followed, authorities repeatedly ignored Markowitz's request to investigate the psychiatrist's (alleged) misbehavior. However, according to recent reports, "soon after the podcast aired" the New York Health Department took action by leveling non-criminal charges against the doctor, which will be reviewed at a hearing on September 24. A notice directed to Herschkopf reads, "These proceedings may result in a determination that your license to practice medicine in New York State be revoked or suspended, and/or that you be fined or subject to other sanctions."  — BLOOMBERG

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5. PodcastOne, the studio behind numerous celebrity-driven shows, has introduced LaunchpadDM, a free hosting platform for indie podcasters. The only catch? Indie participants in the network must "give PodcastOne the ability to slot in ads that the company chooses across any of the podcasts that agree to be hosted on the service."

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6. ShePodcasts co-founder and Libsyn community manager Elsie Escobar has introduced a pod news show for Spanish speaking audiences called Sobre Podcasting. "The Spanish speaking podcast community is expansive and diverse, yet underserved on the business and technical strategy side," says Escobar. Libsyn is hosting a celebration party for the show at Podcast Movement in Orlando on August 13, it's set for 5 p.m. at the Rosen Shingle Creek Hotel.


 

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7. New data from Voxnest appears to show that Spotify is attracting more listeners than Apple in Austria, The Czech Republic, and Romania (a previous report revealed that the streaming company had also taken the lead in the Netherlands, Germany and Bulgaria). In a story for The Mac Observer, Voxnest president Francesco Baschieri posed the question, "How will Apple hold on when it can’t compete in markets like Brazil where 90% of consumers are on Androids?” In the map below, green represents Spotify; purple represents Apple. 

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8. Podcast Movement's Jared Easley has published a two-part print series about past speakers titled "Where Are They Now?" The pieces profile the professional rise of industry folk such as Sarah Koenig, Nick Quah, Phoebe Robinson, Helen Zaltzman, Conrad Thompson and Dan Taberski. "We were a bit star-struck seeing [Koenig] keynote at Podcast Movement 2015," says Easley. His write-ups are here and here.

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9. Vox is looking for an engagement manager to work with two of its podcasts, preferably in Washington D.C. "The ideal candidate will be a strong writer, a self-starter who can also collaborate well in a team environment, and passionate about the news," reads the job description. The only catch: it's part-time and temporary. Apply here.

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10. Thanks to Podnews for writing about our podcast yesterday — did you know that Podnews produces a podcast, too? Tune in to hear founder James Cridland share the pod headlines of the day in three minutes or less. 

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This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editor: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside).

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