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Inside Podcasting

Inside Podcasting (Aug 16th, 2019)

Dear Readers,

Today I'm featuring a selection of comments "overheard" in the conference sessions, meetups and hallways of Podcast Movement in Orlando. Enjoy!

— Skye

Please note: This newsletter posted before the final day of conference sessions — look for a few more takeaways on Monday.

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On Live Shows

Because of the intimacy of our medium, people have a real connection with the host. If you can replicate that intimacy during a live show, that will be better than pyrotechnics or anything else. Fans feel they’re in on a “secret.” Sometimes your most avid fans are your poorest fans. You have to make room for them at your shows — there have to be cheap seats, or even premium cheap seats. — Glynn Washington, Snap Judgment

When we first started [doing live shows] we were worried that people were just there to ask for their money back. The turning point was in Brooklyn. We did a "meet and greet" and the fire Marshall came out and had to kick people out. So we were like, we need to start doing this every day. — Josh Clark, Stuff You Should Know

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On the Making of Dr. Death

When I was a senior I applied to medical school and journalism. I had to pick, and journalism just seemed like more fun. I’ve been in medical journalism ever since. [Wondery CEO Hernan Lopez] contacted me out of the blue. He was looking for someone to tell the story [of Dr. Christopher Duntsch, AKA "Dr. Death"]. Much to my horror, a week later, here’s a FedEx tracking number for a bunch of recording equipment. And I was like.... what?? To this day, there are still dials on the recorder, which — I have no idea what they do. — Laura Beil, Dr. Death

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On Keeping it Simple

I can't take credit for this saying, but it's one of my favorites: 'clever is the opposite of clarity.'

— Kerri Hoffman, PRX CEO

Back when the game Second Life was popular, we had a podcast about it called The Traveling Avatar. It never did well, and feedback suggested that most people who checked it out thought it was a travel show and were disappointed when they realized what it was.

— Mignon Fogarty, Quick and Dirty Tips podcast network founder

Note: Fogarty's comment follows up on a tweet she posted yesterday afternoon.

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On Finding the Courage to Make Your Show

Kick fear in the face! And stop overthinking what comes to you naturally. — Patrice Washington, Redefining Wealth with Patrice Washington

Find the audience, and then make a show that they want. — Juleyka Lantigua-Williams, Lantigua Williams & Co. founder

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On the Making of Believed

The initial idea came from being at a dinner party in Michigan…people were still so confused about [the Larry Nassar case], people were still distanced from it. So I felt like if people in this state still didn’t get it, how could anybody else? We had to explain how this guy got away with it. — Lindsey Smith, Believed [Note: Larry Nassar is from Michigan.]

[The initial team was] super clear about the pitch. The podcast had a big idea. Sure it was about Larry Nassar, but the pitch was about why weren't the women believed. The timing was very good. — Alison MacAdam, Believed

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On Imposter Syndrome

Coming into a podcast where I’m supposed to know things scares me. I’m petrified that I’m making a mistake; it’s an everyday battle. But it’s not real unless you give something of yourself. You have to be honest — and you have to be honest in front of everyone.

— Samantha McVey, Stuff Mom Never Told You

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On Making Ethical True Crime Podcasts

There are a lot of true crime shows that are "playing at" journalism, or bungling around and calling it journalism. And these tropes have now emerged - like that they have to show us that they're “doing the work.” So now I have to listen to [the host] trying to make a phone call for 20 minutes. — Rebecca Lavoie, Crime Writers On...

I love podcasts because you can bring your true self to a story. For the first time in my career, I can tell the bigger story about the truth, about Canadian history. It's such an effective way to entertain but also deliver the journalism. — Connie Walker, Missing and Murdered: Finding Cleo

We want the structure of the story to be driven by the journalism. We have a question we’re setting out to answer. We use our findings to propel the story. — Natalie Jablonski, In the Dark

Be very willing to not do the show. Pick another story, there are lots of them out there. — Justin Ling, Uncover: The Village

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On Building Your Team

I've fired every talent booker I've ever hired. They're useless. I do it all myself. 

— Jordan Harbinger, The Jordan Harbinger Show

(Please note: Jordan is referring to talent bookers he's hired to find guests for his show — not bookers to place him on other shows.)

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On Daily News Podcasts

The most challenging thing is working with our correspondents to get the most out of them. They don’t always know the thing that’s going to work best with our viewers. The news is so contextual especially for a daily format, it needs to include what happened yesterday and the day before that. And you're always catching [the reporters you need for the story] on the busiest day of their month. — Brad Mielke, ABC's Start Here

It’s just sort of a nightmare putting out a show every day. — Jayme Poisson, CBC's Front Burner
 

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On Podcast Movement 2019

What’s great about Podcast Movement is that no one here HAS to be here because their boss is making them. Everyone here is excited to be here and talk about the thing they really love to do, not things that they have to do. Makes everything way more fun.

— Jessica Kupferman, She Podcasts co-founder

From all past Podcast Movements this has been the most well-attended show for Spanish speaking podcasters. It has felt like coming home. The Spanish speaking podcasting space feels like podcasting did for me in 2007.

— Elsie Escobar, She Podcasts co-founder

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On fun (because you have to take breaks during conferences!)

Dinner was boring. Go-kart racing was not.

— Evo Terra, Podcast Pontifications

Have some fun this weekend, everyone! See you Monday.

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This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Skye also hosts new podcast Inside Podcasting. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editor: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside).

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