(Draft) | Inside Podcasting - November, 21st 2019 | Inside.com

Inside Podcasting (Nov 21st, 2019)

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9. RAIN News says Edison Research's fee-based Podcast Consumer Quarterly Tracking Report will leverage a "universal measure of reach" to uncover "audience information at the publisher/network level.” Writer Brad Hill posits that the new product could be Edison's answer to Podtrac's monthly ranking, which exclusively reports on companies that subscribe to its platform. Edison's initial findings have been released; the second quarterly report arrives in January 2020. 

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