Inside Podcasting - December 3rd, 2019

Inside Podcasting (Dec 3rd, 2019)

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1. Time Magazine says that 1619, Mobituaries, Conan O'Brien Needs a Friend, Scattered, Decoder Ring, Last Days of August, Blank Check with Griffin and David, You're Wrong About... and Moonface are the ten best podcasts of 2019. While I have listened and enjoyed many of these shows, I'm especially excited that Moonface has made the list, as this Thursday I'll interview creator James Kim for season two of Inside Podcasting. Please let me know if you have questions you'd like me to ask James.

For those of you who haven't listened to Moonface yet, Time says "James Kim’s fiction podcast immediately draws the listener into the restaurants and dive bars of Downey, California outside of Los Angeles... As he tries to bridge the emotional and linguistic gap, the show trusts that non–Korean speakers will understand the sentiments, if not every word, of their conversations: the struggle to be understood is universal."

[Writer's note: please be advised that Moonface contains sexual content.]

2. Tomorrow is the last day first-time subscribers can sign up for Luminary at a 50 percent discount for a full year ($3.99 instead of $7.99 per month). The deal, which has been on offer for 13 days, also comes with one month completely free. To help promote the offer, a few creators whose shows existed prior to joining the platform (e.g. Love + Radio and LGBTQ&A), have released a recent episode into their show's old RSS feed, which includes a call to fans to sign up for the discounted rate. The Bright Sessions creator Lauren Shippen, released a trailer-length installment promoting upcoming content from her team, and urging listeners to sign up for the service ("you can cancel at any time"). — LUMINARY

3. Welcome to our newish weekly feature "In the Box," where I link to noteworthy news from my inbox that I don't have time to cover in more depth.

In the Box — podcasts

  • Storybound, a collaboration between The Podglomerate and Lit Hub, arrives today. Each episode features a "top literary icon" reading his/her/their work (Darknet Diaries creator Jack Rhysider will be featured on the show in January!).
  • Seed-stage VC firm Floodgate has launched a podcast called Starting Greatness.
  • Two shows about climate change sound worth a listen: The third season of The Land I Trust features stories about how climate change is impacting our world. Climate 2020 explores where each presidential candidate stands on the issue.

 In the Box — news

4. RadioPublic's Paid Listens tool for podcasters came to an end on Saturday. The program, which launched 21 months ago, provided a way for creators to get paid for listens and foster audience growth. "Paid Listens for podcasters is an innovative approach that other platforms should consider adopting, particularly when you run the numbers at scale," wrote RadioPublic CEO Jake Shapiro in a blog post

5. Amanda Hickman at AIR Media has compiled a comprehensive set of resources regarding compensation in radio and podcasting. "Sharing salary information can go a long way towards leveling pay gaps...being able to see what other folks have submitted is a powerful motivator," writes Hickman. If you know of any resources or guides she missed, let her know

6. Podcast Movement show organizers have dropped the first two episodes of Podcast Movement Sessions' fourth season, which was recorded during the August 2019 conference. This time around, the podcast pulls tape from the event's Society, Culture and Advocacy track and features the creators of Ear Hustle, Believed, Gay Future, Atlanta Monster, 70 Million, Uncover: The Village, Stuff You Missed in History Class, Spoke Media, Lipstick and Vinyl and more. 

7. Tink Media founder Lauren Passell has launched a podcast advent calendar in which she shares a holiday-themed podcast episode every day. "These are way better than those sh***y chocolates you're used to getting," writes Passell. The first episode tackles a Jesus conspiracy theory and the second features a Jewish comedian and his Rabbi brother discussing Hanukkah.

8. Last July, PodReacher founder Jaclyn Schiff published a list of 16 ways to increase your podcast's visibility, but it may be worth another read as you reassess your podcast goals for 2020. "Adjust your mindset for the long term, invest your effort in a few of these approaches and then adjust or add more as you get comfortable and start seeing results," writes Schiff. Recommendations range from the conventional (guest on similar shows, repurpose content) to ideas that may be a bit outside your comfort zone (leverage influencer marketing and text messaging). As Schiff says, "tread carefully."

9. Tip of the hat to Podcast Movement founder Dan Franks, without whom I might have missed a chance to check out Podswag, the perfect place to purchase presents for your nerdy podcast friends. Here you can find unique gifts such as a Longest Shortest Time onesie (only four left!), Office Ladies lounge pants, or a keychain with Marc Maron's face on it. Holiday shopping? Boom, done. You're welcome. 

10. This video, in which comedy writer Aaron Nemo raps about The Daily host Michael Barbaro, is essential viewing.

That's it for Inside Podcasting...

I'm Skye Pillsbury...

See you Thursdury.

(See what I did there?)

This newsletter was written and curated by podcast junkie and recovered publicist, Skye Pillsbury. Over the years, Skye has crafted digital media strategies for brands like Yahoo! and Microsoft and worked regularly with media outlets such as the New York Times, Rolling Stone and NPR. Skye was famous for 49 minutes when she and her son were featured in an episode of Gimlet Media’s Heavyweight podcast. Follow her on Twitter @SkyePillsbury.

Editor: Kim Lyons (Pittsburgh-based journalist and managing editor at Inside).

We're at work on Season 2 of the Inside Podcasting podcast and hope to have more to share soon. In the meantime, you can catch up on the first season which included interviews with:

Ian Chillag, the creator of Everything is Alive 

Jessi Hempel, who hosts Linked In’s podcast Hello Monday

Martine Powers, who hosts Post Reports from the Washington Post 

Leon Neyfakh, the co-creator of Slow Burn, who is now the host of Fiasco 

Madeleine Baran, the investigative reporter behind In the Dark

and Inside CEO Jason Calacanis, who hosts This Week in Startups

You can find the show wherever you get your podcasts. Let us know what you think!

Copyright © 2020, All rights reserved.

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