Spotify released Culture Next, a report on Gen Z and millennial audio consumption trends on the app. Both millennials and GenZs use audio to "reduce their stress levels," finds the report.
- Both generations use podcasts as a medium to entertain, educate, and inform themselves. When it comes to news, 40% of listeners rank their trust in podcasts higher than other news sources.
- 62% of millennials use podcasts to learn about social issues, while 52% of GenZs use the medium for the same.
- When it comes to storytelling, 69% of millennials and 61% of GenZs believe that audio formats are "one of the greatest ways to tell stories."
- Audio also brings diversity with 71% of millennials and 61% of GenZs using it as a way to explore cultures different from their own.