Podsights launched Audience Intel, a listener intellegence tool to give podcasters more insight into their audiences. Other improvemements were also made to the user dashboard.
- Audience Intel was built in partnership with third party data providers, Nielsen and Experian. The tool allows viewing demographic information ranging from basic, such as age and income to to advanced such as education and political party.
- Experian's Mosaic® Types, a tool for customer segmentation and cross-channel marketing, is included in Audience Intel. Attributes such as Nielsen's purchase intent and occupation data are available too.
- Publishers will also be able to better understand their audience by comparing how they index against the US population.