- With 70% of Spotify's podcast catalog on Anchor and with the company having acquired advertising platform Megaphone, this launch promises "greater reach for advertisers."
- Podcast ad buying will be available on Spotify Ad Studio in the coming weeks. Spotify positions this as "leveling the playing field" for advertisers of varying budgets.
Anchor announced Ads by Anchor:
- Ambassador ads are a new monetization option for creators with 50+ listeners. These allow podcasters to "earn money by spreading the word about Anchor" on their shows.
- Anchor is calling ads powered by the Spotify Audience Network "automated ads," owing to automatic insertion.
- Premium sponsorships are a monetization option for "select creators with a higher level of listener engagement." To learn more, podcasters need to get in touch with Anchor directly.