Nick Hilton, founder of UK-based podcast network Podot, writes "it's time to end podcast self-promo on Twitter." The article focuses on Twitter since Instagram, Facebook, and TikTok are "near useless tools" for regular podcasters.
- Hilton "is not convinced" that a podcast account is a great tool for podcast promotion on Twitter, since it removes the personal and human touch that characterize the medium of podcasting.
- A podcast account refers to a Twitter account named for the show itself instead of the host or producer.
- If you hang out on podcast Twitter, you might have witnessed the "run-and-gun" promotion: when a podcast account replies to tweets about podcast recommendations without any context, just a link to the show. Hilton calls this "ineffective and humiliating."
- To those running-and-gunning, he says, "search by interest." If you'd like to plug your show in with minimal context, share it with the relevant target audience, not simply anyone tweeting about podcasts.
- Hilton also recommends recommending other podcasts. Shreya: as someone who is looking for indie podcasts on Twitter, I can guarantee this works. It makes journalists and audiences know and respect you.
- Couple this reading with Eric Nuzum's piece on "five pieces of advice for those interested in podcasting." To podcasters, Nuzum says: "you are not in the audio business; you are in the community building business."