Hi Inside Retail readers,
Check out this piece from The Atlantic that questions the sustainability of so many of today's buzzy DTC brands. While we love new products and ideas, today's issue weaves an overarching theme of how retailers are going back to the drawing board to reboot in pretty traditional ways. Increasing foot traffic, doing brand collaborations, and improving the workforce are evergreen constants that retail will always be faced with.
Take a look at the story, then hit reply to let me know your thoughts on whether old retailers are going to beat digitally native brands in the long run, or if it's a draw.