1. The National Retail Federation expects people to spend $8.8 billion on Halloween this year, down from $9 billion spent last year. "We are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media,” said NRF President and CEO Matthew Shay. Research firm Prosper Insights & Analytics found 68 percent of consumers surveyed plan to celebrate Halloween, or 172 million people. This is a drop from 175 million that celebrated last year. About 29 million people plan to buy costumes for their pets (a pumpkin is the most popular pet costume).
Here's a By The Numbers style breakdown of other forecasted Halloween spending:
- $3.2 billion on costumes
- $2.6 billion on candy
- $2.7 billion on decorations
- $390 million on greeting cards
- $86: average amount the consumer will spend this holiday
The survey found that 95 percent of responders plan to buy Halloween candy (of course), 72 percent will buy decorations and 67 percent will buy costumes.
Prosper Insights & Analytics surveyed 7,400 people last month to compile the survey. - NRF