Inside SaaS - February 19th, 2019 |

Inside SaaS (Feb 19th, 2019)

Google To Acquire Cloud Startup / Microsoft's Inner Source Initiative / Postscript

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1. Google announced plans to acquire Alooma, a cloud-migration startup, following Google Cloud chief Thomas Kurian​​​​​​​'s announcement that the company plans to accelerate its growth in the cloud market. Alooma's primary service as a cloud-migration company is moving companies' cloud-stored data from multiple cloud storage sites into a single cloud solution. Google didn't announce the buying price for the startup, which has raised somewhere near $15 million from investors. —CNBC

2. As Microsoft adopts open-source practices and acquires open-source companies, it's planning its own internal push toward "Inner Source" — the application of an open-source mindset that's confined to employees in the organization. The push is indicated in various job postings from Microsoft, including a posting for "Program Manager 2" which says the job will include "helping engineering teams within Microsoft use GitHub and adopt inner source practices." Additionally, the posting for Senior Program Manager says a new team will be "bootstrapping an Inner Source Initiative." —ZDNET 

3. Postscript, a new startup which labels itself as a platform for "SMS marketing campaigns," is taking a Mailchimp-like approach to marketing, through text messaging. Postscript allows businesses to prompt customers to opt-in to text alerts ranging from sale announcements to customer feedback surveys, which the startup claims have a 95 percent open rate and 35 percent click-through rate. Postscript President Alex Beller told Tech Crunch the platform is successful because "e-commerce traffic and web traffic, in general, are so heavily mobile," and customers are already used to frequently responding to text messages, while they might hesitate to respond to an email from a company. —TECH CRUNCH 

4. The newest update to LinkedIn’s Sales Navigator brings Linkedin "closer to Salesforce than we’ve ever been,” said Linkedin's Doug Camplejohn, as the update brought Navigator integration to Salesforce LightningLightning users are also now prompted to try Sales Navigator for free for 30 days with up to 10 users. The integration is a sign that the two companies might be softening their view of each other as competitors, eWeek notes. —EWEEK 

5. Google said it added Google Pay support for 43 new US banks in February. —9 TO 5 GOOGLE 

6. Microsoft released a Google Chrome extension that brings the "Timeline" feature from last April's Windows update to Google's browser, which syncs Chrome browsing history across multiple devices for the Timeline view. —THE VERGE 

7. IBM is launching an artificial intelligence research center in São Paulo, Brazil, which will receive a $20 million investment over the next 10 years from multiple organizations. —ZDNET 

8. Loom, a startup with $11 million in funding, wants to replace some traditional workplace messaging with video. —TECH CRUNCH 

9. IBM's Watson Everywhere could hint at the future of a multi-cloud world, says Tech Spot's Bob O'Donnell. —TECH SPOT 

10. Zendesk hired three former Microsoft, Adobe and Salesforce executives: Elisabeth Zornes, Microsoft Office's former general manager of global support; Colleen Berube, a former Adobe executive; and Shawna Wolverton, an executive from Salesforce. —TECH CRUNCH

Written and curated by Sean Wolfe. He is a tech reporter based in Brooklyn, New York, and has previously worked at Business Insider and GIE Media. Follow him on Twitter at @seanthomaswolfe.

Editing team: Lon Harris (editor-in-chief at, game-master at Screen Junkies) and Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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