Inside SaaS - March 26th, 2019

Inside SaaS (Mar 26th, 2019)

Gmail AMP / Adobe and Microsoft vs Salesforce / Shopify and Retail

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1. After a few months of testing, Google is rolling out its Accelerated Mobile Pages for Gmail as a "dynamic email" feature that allows some web content to quickly load within the email client without requiring the user to open a browser. Google's AMP tech was originally designed to help mobile web browsers load sites quickly, but the company decided to integrate it within Gmail to reduce the need to leave the page to interact with certain content like Google Docs or catalogs. However, AMP support for the mobile version of Gmail is "coming soon." —ENGADGET 

2. Security researchers at Microsoft discovered a flaw in the Huawei PCManager driver for Windows 10 Huawei MateBooks that could have resulted in a "full compromise" of the machine. The researchers explained that some attackers have resorted to discovering flaws in third-party kernel drivers, such as the flaw they found in the MateBook line. The flaw was discovered after the October 2018 Windows 10 update, and Huawei patched it in January. —ZDNET   

3. Adobe and Microsoft are taking on Salesforce's marketing services by partnering and using Adobe's marketing software to target specific customer groups on Linkedin, the two companies announced. Salesforce is seen as a rival by the two tech giants, and they hope that combining Adobe's marketing and Microsoft's sales software could make a dent in the competition. Steve Lucas, SVP of digital experience at Adobe, said Linkedin is a "holy grail" for marketing that would be "impossible" to ignore. —REUTERS 

4. Shopify is shifting away from an online-only approach as the company invests in a growing retail presence.  After hiring a new director of retail, Ian Black, the company is attempting to provide “very integrated and very seamless” retail solutions for brick-and-mortar sellers. To drive this growth into the physical space, Shopify has developed a variety of POS systems, in-store pickup, return and exchange programs, and inventory support. —BETAKIT 

5. Adobe and Roku are partnering to allow Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics customers to target specific Roku audiences for ads. —ADWEEK

6. Dropbox added a search bar for its desktop icon on the Windows system tray and Mac menu bar, and updated its web client with a filetype filter. —ENGADGET

7. Microsoft is updating Azure Cognitive Services with 'Anomaly Detector' and 'Custom Vision' — two features that had previously only been available to some Azure customers. —VENTURE BEAT

8. Shopify appears to be changing its course after it removed Mailchimp from its marketplace and altered its terms of use to request merchant data from partners. —ADWEEK 

9. Microsoft updated the To-Do Android app beta with automatic saves and "new tasks in Planned smart list," among other features. —WINDOWS CENTRAL 

10. Salesforce partner and cloud service provider Vlocity raised $60 million in a series C round to fund cloud-based Salesforce apps. —VENTURE BEAT

Written and curated by Sean Wolfe. He is a tech reporter based in Brooklyn, New York, and has previously worked at Business Insider and GIE Media. Follow him on Twitter at @seanthomaswolfe.

Editing team: Managing editor Kim Lyons, a Pittsburgh-based journalist with recent bylines in the NYTimes and Columbia Journalism Review and editor Susmita Baral with recent bylines in NatGeo, Teen Vogue, and Quartz.

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