3. ON THE CUSP: Slack could get pushed aside by Microsoft Teams the same way that Facebook crushed Snapchat. According to data from market research firm ETS, Slack's market share growth "is mostly flat, adoption rates are declining, and a bigger portion of these companies indicate they plan on leaving the service." On the other hand, Microsoft Teams, a competing workplace chat application, is "seeing increased market share, relatively higher adoption rates, and low rates of defection."
Following Slack's direct listing on the New York Stock Exchange last month, a leaked memo from Microsoft unveiled that the software company has banned using the competing workplace messaging app on grounds that it was not secure. Analysts speculate, however, that this company-wide ban was a preemptive shot in a battle that Microsoft is planning to overtake Slack. According to TechCrunch, Microsoft had once planned to buy out Slack three years ago. Seeing as how that did not pan out, the software giant appears to now be "copying its way into popularity," a similar strategy Facebook used to battle the rise of Snapchat. -- VOX