3. FOUNDER'S CORNER: This week we spoke with co-founder and CEO Peter Ord of customer onboarding startup Beynd, which recently raised $2 million in its second round of seed funding after launching just 10 months ago.
To what do you owe your rapid customer growth, which has now increased to 6,800 users the first year?
Our viral component plays a huge part in our growth. Just last week, we sold a company our product who had participated in an onboarding experience “Powered by Beynd” from another company, who had just started with Beynd. Companies are rewarded exponentially for spending the extra time and effort to build a product that creates evangelists, and that’s definitely something we strive for.
What makes Beynd different from the many other customer workflow management startups out there?
Beynd is hyper-focused on providing a platform that enables companies to keep their customers on the same page with the products and services they are delivering. The onboarding/setup experience is the most important part of the customer lifecycle and most directly affects churn in the short and long term, which is why we built our product with our customers’ customer at the hub of the wheel.
What most inspired you to start Beynd?
I’m obsessed with the early-stage fun of building systems, processes, and the trench work that builds incredible cultures. Early team members gain a sense of ownership and pride that contributes to a satisfaction level that is tough to attain in late-stage companies. Nothing beats it!
What’s one final golden nugget that you would tell all aspiring entrepreneurs?
Have grit. At the end of the day, your grit will define your success. Not your talent, not your IQ score, but your passion, perseverance, and stamina.