Don't underestimate the power of the followup email – it is one of the biggest factors in converting sales. An effective followup can re-engage a prospect and keep a deal alive. Followups almost always succeed on some level, even if it just keeps you on the prospect's radar. The only way a followup email can kill a deal is if you don't send it, says Business 2 Community. More things to keep in mind:
1. Send a followup email no more than a day or two after an interaction, which can be defined as ...
- A meeting
- A trigger event
- A networking event
- Your first discussion
- Leaving a voicemail
2. Have a goal in mind, whether this is to ask for a sale or another meeting
3. Be clear. Don't leave the prospect wondering why you got in touch.
4. Write a short and catchy subject line.
5. Proofread carefully for spelling or grammar mistakes. Check again that your CTA is clear and impossible to miss.