Partner Post from Outreach: 3 Simple Steps to Boost Your Sales With a Customer Service Culture
Think of customer service as your company’s foundation.
You can have an innovative product, a stellar marketing team, and a fully-realized brand image, but if your customer service isn’t up to par, you’re stunting your growth before you even get out of the gate. Customer service is more than just being there for the customer if they need help. To boost the growth of your company or product, every employee and executive has to embrace great customer service.
It’s no secret that customer service plays a huge role in the success of a company’s marketing, sales, and revenue. But to get there, you have to build a customer service culture where all departments across the company, no matter their function, have a focus on the customer’s initial impression and work to keep them happy.
But building a customer service culture isn’t easy. In this article, we’ll talk about how you can build a customer service culture, boost sales while doing so, and keep customers coming back.
Why customer service culture matters
Building a strong customer service culture begins with strong internal relationships. If communication and trust aren’t shared between managers and direct reports, C-level executives and project managers, it’s much harder to focus on outward customer service. The culture you cultivate inside the organization will impact the level of customer service you can provide your buyers. It shouldn’t matter if a team member spends their days in a CRM, sales engagement platform, or web design tool" customer service starts with each person. ...