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Inside Snap (Jun 19th, 2017)

Snap Inc. CEO Evan Spiegel took a call from a USC student eager for career advice and offered him three bits of wisdom. First, Spiegel told 19-year-old Daniel Newman that a key to success is to find something you can do very well and become the best at it. "The thing that really resonated with me was finding a specialty," Newman said. Secondly, Spiegel warned against building a company that is wholly reliant on another company. Finally, Spiegel advised Newman to increase his involvement in student organizations and to take initiative. – BUSINESS INSIDER

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Snap Inc. has taken its advertising campaign to Cannes, France with a massive yellow Ferris wheel. The carnival-size ride at the Cannes Lions International Festival of Creativity is anchored in front of the Palais and is plastered with Snap branding. More than 15,000 marketers and creatives in advertising and media are attending the event this week. Snapchat is also offering a festival-themed lens within the app. – ADWEEK

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Snapchat is considering allowing promotional content in its original programming, AdvertisingAge reports, citing “people familiar with the company’s video plans.” Previously, Snapchat was against brand placements in shows developed for its platform. Snap Inc. has been cultivating media partners like NBC Universal, Hearst, Turner, and A&E Networks, among others. “Brands that buy TV shows expect to be able to do some product integrations," said one media executive, who works on content for Snapchat said. "That was not on the table at the beginning, but now Snapchat is open to it." – ADAGE

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Social Media Wars: Snapchat vs Facebook/Instagram Snap Inc. (SNAP) and Facebook Inc. (FB) are not just two social media companies vy
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