Inside | Real news, curated by real humans
Inside Snap

Inside Snap (Jul 24th, 2017)

More social media influencers are fleeing their Snapchat accounts to join the rapidly growing Instagram Stories platform. Harris Markowitz snagged a “Snapchatter of the Year” award from the Shorty Awards last year, and then quickly connected with major brands like Coca-Cola and Zillow to produce content. But now Markowitz's Snapchat account is virtually abandoned and he no longer works with brands. "We saw a decline in viewership on Snapchat and an increase on Instagram," Markowitz said. A recent study by marketing firm Mediakix that examined 12 social media influencers who had both Snapchat and Instagram accounts found they favored Instagram, posting 25 percent more content there. – CNBC

  • Email gray
  • Permalink gray

Snap Inc. (SNAP) is exploring yet another way to sell its Spectacles camera glasses. The company is launching Spectacles kiosks in Harrods department store in London. The low-tech display resembles a traditional retail kiosk, but it does have an Android phone so customers can view footage from the glasses. In an effort to diversify its sales channels beyond the traveling Snapbot vending machines, Snap also recently launched sales of the $129 Spectacles through Amazon.com (AMZN). The Snapbot machines are also now staying for longer periods in major malls. – TECHCRUNCH

  • Email gray
  • Permalink gray

What are people saying about ANGEL?

Screen Shot 2017-07-20 at 6.43.09 PM.png

Jason Calacanis’ book ANGEL is available now.  
Buy it here: AmazonBarnes & NobleAudible

Snap Inc. has hired the four-person team behind Swiss startup Strong.Codes, which makes tools that obscure software code. Strong.Codes, which is no longer operating, offered solutions to make it more difficult for competitors to copy software code by preventing reverse engineering. Snap hired Strong.Codes co-founder Laurent Balmelli earlier this year followed by the remaining three employees, who all still work in Switzerland, according to Bloomberg’s unnamed source. Snap is advertising to hire information security professionals in Switzerland. Snap executives have often said that one of the company’s biggest struggles is preventing companies like Facebook from copying its most successful features. – BLOOMBERG

  • Email gray
  • Permalink gray

NBC News has launched “Stay Tuned,” a twice-daily news show that will appear on Snapchat’s Discover platform. With morning and afternoon editions, “Stay Tuned” will cover breaking news throughout the day. Its 30-person team includes Andrew Springer as executive producer, and NBC News correspondent Gadi Schwartz and MSNBC correspondent Savannah Sellers as hosts. The show’s breaking news coverage will include politics and pop culture. “It’s a continuation of NBC News’ tradition of innovation, first in radio, then in inventing color TV and the morning news program, and now with an entirely new type of news show for Snapchat," said Nick Ascheim, NBC’s senior vice president for digital. – NBC

  • Email gray
  • Permalink gray

Morgan Stanley analysts expect Twitter Inc. (TWTR) shares to lose 50 percent of their value as it competes with Snap Inc. (SNAP), Facebook Inc. (FB) and other social media platforms for digital advertising dollars. The firm has an underweight rating on Twitter stock. Analyst Brian Nowak said he expects Twitter, which has yet to turn a profit, to make negative revisions to its projections for financial results for the next two quarters and the 2018 fiscal year. Nowak expects Twitter’s advertising revenue to decline 17 percent this year and drop 10 percent next year. – INVESTOPEDIA

  • Email gray
  • Permalink gray

How likely are you to recommend Inside Snap to a friend or colleague?

          

          

  • Email gray
  • Permalink gray

Subscribe to Inside Snap