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Inside Snap

Inside Snap (Aug 7th, 2017)

$SNAP (11:16 AM EST): $13.35 (↓1.29%) More info​​​​​​​

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Google Inc. reportedly tried to acquire Snap Inc. for $30 billion, holding informal talks with Snap just before its IPO in March. But CEO Evan Spiegel rebuffed the offer and now Google is working on its own version of Snapchat Discover called Stamp, which it plans to launch soon. The feature will be a hybrid of Snapchat’s Stories format and its Accelerated Mobile Pages (AMP) in a format similar to Snapchat’s Stories. With Stamp, media outlets can share content like slideshows and videos that appear in search results, which can be published on an outlet’s website. “Ever since the beginning of AMP we’ve constantly collaborated with publishers, and are working on many new features,” a Google spokeswoman told The Wall Street Journal, although she did not confirm the Stamp project. – WSJ

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Snap Inc. is alienating advertisers, who are increasingly moving to Instagram, several agencies say. Advertisers are concerned with Snap’s ability to provide measurability on campaign success. Marketers lack confidence in their ability to reach users with their content on Snap because new content on the Snapchat platform is more difficult to find than content on Instagram. After all, Instagram is designed to introduce users to material they would not normally encounter. "If [Snap is] really interested in making a profit, they should make it easier for advertising agencies to work with them," said Andy Amendola, senior director of digital strategy and media. – CNBC

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Snap Inc. has numerous ways of keeping employees from spilling its secrets on new Snapchat features. The company has employees sign a strict non-disclosure agreement when they join. It also makes sure employees who have access to testing new features internally get additional warnings not to share or post the information, and it has limited the number of employees that have access to unreleased technology. Previously, many Snap employees could test upcoming versions of Snap months before their release, but the company has lately tightened the number of employees who have access after features like Snap Maps were leaked before they were released. – BUSINESS INSIDER

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Snap Inc. stock may rebound to about $15 by the end of the month, says Jon Najarian, co-founder of the Najarian Family Office. Najarian said “massive buying” of Snap calls for August could push the stock to $15 even as early as this week. He called the trading a “reason to maybe keep an eye on this one.” Snap is about 45 percent off its debut price to the New York Stock Exchange in March. It’s been trading at the bottom of a range of $11.90 to $29.44 after a series of analyst downgrades, including from its own lead underwriter Morgan Stanley. – CNBC  

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In role reversal, Snap Inc. is trying to copy one of Facebook’s features – its Facebook ads Power Editor. Snap has launched a new “Advanced Mode” for advertisers with more complex ad campaigns. Now, big brands can better target and test their marketing campaigns. The company launched Ads Manager in May as a self-serve platform for advertisers. The Advanced Mode now allows them to use Snap spreadsheets for editing in bulk, automating multiple ad campaigns, automating campaign naming and employing performance metrics that can be grouped, among other features. – TECHCRUNCH   

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