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Inside Snap

Inside Snap (Sep 15th, 2017)

Hello, Inside Snap subscribers! We really hope you are enjoying our recently-launched Inside Social newsletter, which covers the full spread of social media stories. Here's a roundup of recent Snap news!

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$SNAP (3:30 PM EST): $15.18 (↑ 1.41%)// More info

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Snapchat has added an augmented reality feature to project Bitmoji onto the real world. Last year, Snapchat acquired Bitstrips for $100 million, getting the technology behind the popular Bitmoji avatars. Snapchat recently developed its World Lenses feature to apply filters and emoji using augmented reality. The new 3D Bitmoji World Lenses can be accessed by tapping the camera screen in Snapchat when you're using the rear-facing camera. — ENGADGET

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During this week's demo of the iPhone X's augmented reality capabilities, Apple mentioned that it was working with Snap Inc. on new facial recognition filters. Apple senior VP Craig Federighi demonstrated the iPhone X's Animoji feature, and mentioned that the company had teamed with Snap Inc. to develop the new filters that show off the phone's depth-sensing cameras. Much like Snapchat, the feature mirrors a user's facial expression onto animated unicorns, pandas, and the like. After the Apple mention, Snapchat shares rose briefly on Tuesday afternoon. – THE VERGE

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Snapchat is partnering with dozens of college newspapers for content and advertising in its Discover section. The Discover section is for professional videos and stories by affiliated publishers. The students will produce "Campus Publisher Stories" each week and ad revenue will be split between Snap and the university newspaper. Snapchat is more popular than Instagram in the college-age demographic. — BUSINESS INSIDER
 

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Despite a recent rally in Snap's stock price, a Deutsche Bank analyst downgraded its stock, citing "threats" from competitors like Facebook and Amazon. Analyst Lloyd Walmsley wrote "Marketers are just not as interested in Snap. The exciting new platform buzz seems to have shifted to Amazon of late." Walmsley also indicated in his client note that Facebook had successfully imitated Snap's format, thereby devaluing Snap in the eyes of those looking to reach a younger audience. Snap stock value has been volatile since the company's March IPO, but is up 36 percent from a mid-August low. – CNBC

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