Inside | Real news, curated by real humans
Inside Social

Inside Social (Aug 15th, 2017)

$SNAP (4 PM EST): $12.74 (↑1.1%)// More info

$FB (4 PM EST): $171.00 (↑ .15%) // More info

$TWTR (4 PM EST) $15.95 (↓ .87%)// More info

  • Email gray
  • Permalink gray

A federal judge ruled Monday that LinkedIn can't block a third-party company from accessing the site's public data. LinkedIn started using an IP-address block against the startup hiQ in May, and threatened a lawsuit for hacking. Instead, hiQ sued LinkedIn for violating antitrust laws, a lawsuit it won this week. The data was "scraped" to create algorithms predicting whether employees were likely to leave their jobs. LinkedIn plans to challenge the court decision, according to a spokesperson. — REUTERS

  • Email gray
  • Permalink gray

Snap shares rallied this week, following a drop after the company issued its Q2 earnings. Stocks were down 14 percent last Friday, closing at $11.83, well below the $17 IPO price, but rebounded on Monday and rose 6.5%. The low quarterly earnings caused some funds to dissolve interest in the company and at least one brokerage to lower its target price on the stock. Snap's rebound on Monday happened despite fears of a massive sell-off; it was the first day employees were allowed to sell their stock since the company's $3.4 billion market debut. — CNBC

  • Email gray
  • Permalink gray

Users of messaging apps WhatsApp, Messenger, and Viber are vulnerable to fraud and hacking, according to a new study. The study was conducted by researchers at Brigham Young University, and found that only 14 percent of users verified the recipient of their credit card numbers. Users opted for other security measures rather than the "authentication ceremonies" that are necessary to prevent attacks. WhatsApp and Viber offer end-to-end encryption which make users feel secure sending transmissions, and Messenger allows for encryption set-up, but only the added step of an authentication ceremony protect the users, say experts. — ECONOMIC TIMES

  • Email gray
  • Permalink gray

Google's chat app Allo, which was released on Android and iPhone devices last year, is finally available on the web. The interface for web is still only available via an Android user's mobile device by scanning a QR codeAllo was meant to compete with other chat apps like WhatsApp and Messenger, and the company also created Duo, a video messaging platform to compete with Facetime. Allo Web is not a standalone web portal, and like WhatsApp Web, the user's phone must be on and connected to the internet. — ENGADGET

  • Email gray
  • Permalink gray

Twitter user and editor of The Layer Ben Basche has an interesting take on what he calls the "curious spectrum" of Snapchat users. 

Basche wrote this week about why Snapchat's loss of social media influencers is "irrelevant." He says that on one end of the spectrum is the circle of close friends a user has, people that share snaps with each other every day — the "bread and butter" of the company. On the other end, you have the top-down content from celebrities, pro content that feels intimate. In the middle? The social media influencers, your "half-famous high school friends," writes Basche.

Here's the problem with influencers: it's the uncanny valley of social. Too close to be TV, too far to be friends.

He says that the middle ground of influencers offers the emotionally toxic type of content that drove users away from social media and toward chat apps, and argues that Snap is better for focusing on the ends of the spectrum and not the middle. He says that the exodus of influencers from Snapchat and toward Instagram will be a good thing, in the long run.  

So Snapchat takes the bookends of the spectrum and creates a circle. That circle is not governed by pure Metcalfe's law dynamics. Anyways. Snap's path lies in the donut (snaps/group stories/memories <--> discover, live), not the donut hole (your half famous HS friends).

You can read Basche's entire Twitter monologue or check out his stories about social media on Medium

What do you think about the different audiences of Snapchat, Instagram, and Facebook Stories? Hit reply and tell us what you think about the chat apps you use for business or personal communication. 

  • Email gray
  • Permalink gray

Subscribe to Inside Social