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Inside Social (Apr 16th, 2018)

$FB (2:25 PM EST): $165.28 (+0.46%) // More info

$SNAP (2:25 PM EST): $14.68 (-1.56%) // More info

$TWTR (2:25 PM EST) $28.73  (-.0.10%) // More info

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Facebook has spent $20 million on Mark Zuckerberg’s travel and security since 2015. A new public filing showed that Facebook has significantly increased the amount it spent on keeping Zuckerberg safe last year. It spent $5.8 million in 2016, but that number jumped to $9 million in 2017. The cost increase came amid increased scrutiny of Facebook and Zuckerberg, along with his cross-country tour. The company also pays more than $2 million per year for the security and travel of COO Sheryl Sandberg. For comparison, Apple spent $317,000 last year for CEO Tim Cook’s security and travel. - CNN

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A federal judge has stopped a former Snapchat employee who claims the company deceived investors. Anthony Polpliano filed suit in January 2017, alleging the company released phony growth metrics to investors. He later withdrew the suit and filed a federal whistleblower claim, alleging the company retaliated against him in violation of the Dodd-Frank Wall Street Reform and Consumer Protection Act. Judge Dolly Gee granted a motion from Snap to force Poliano into private arbitration. Pompliano was fired after three weeks on the job in 2015. In his complaint, he alleged that Snapchat was exaggerating its growth metrics in order to pump up its IPO. - VARIETY

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China’s version of Twitter, Sina Weibo, has reversed its decision to ban all content containing homosexuality from its platform. The platform banned all homosexual content April 13 but reversed the decision following a weekend of online protests. “This time, the cleanup of anime and games won’t target gay content,” the company wrote in a blog post that was translated from Chinese to English. “It is mainly [meant] to clean up content related to pornography, violence and gore. Thank you for your discussions and suggestions.” – THE VERGE

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A new study has found that more than half of Facebook’s ad sponsors that contained divisive political material prior to the 2016 presidential election have little to no paper trail. University of Wisconsin-Madison researchers found in their study, released Monday, that one-sixth of those ad buyers were linked to Russia. The research team, Project DATA, examined 5 million ads. About a quarter of them mentioned candidates, some referenced candidate scandals and others centered on controversial subjects like abortion or guns. Ads were targeted to battleground states and immigration ads were disproportionately aimed at white voters. The team also reviewed 50,000 Facebook ads in eight issue areas. Of 228 groups that purchased the above-mentioned ads, the team labeled 122 suspicious. - TIME

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An Instagram app for Windows 10 Mobile is no longer part of the Microsoft Store. Only the PC version of Instagram is available for download and a message noting that the "app does not work on your device" appears. No official statements were released, although many other apps have dropped off the platform. The Instagram app for Windows 10 Mobile has had multiple updates and new features over the past year including the ability to use effects in Stories and respond to stories with photos. - NEOWIN

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Social's Tool of the Week Remember that silly argument: Is the dress blue or gold? More importantly, remember that sassy Tweet you sent that made everyone, including yourself, laugh? Probably not. While Twitter is great for living in the now there is little time spent reminiscing. That’s where TweetStory comes in.

TweetStory focuses on the ghosts of Twitter past. Users can see their Twitter account from previous years, including tweets, status updates, gifs, videos, or just something awesome that was tweeted. Users can share or delete past tweets in case TweetStory brings up some horrible memories a future boss might not want to know about.

The same tool can be used for other Twitter accounts as well, just in case you wondered what Ralph Macchio tweeted this time last year. 

The application is easy to use, and just like Facebook does by posting memories, can spark a fun bit of your past. With that said, the app does not have search functionality so users can only see what happened on that single day. An app that shows the past should give users a little more value than just picking up what happened the previous year. For its part, the developers behind TweetStory have promised to work on this feature in the future as its something customers regularly request.
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