3. Throwback Thursday: Whatever happened to "What the Buck?!" star Michael Buckley? One of YouTube's earliest breakout stars, Michael Buckley, began posting vlogs under the title "What the Buck?!" in 2006. The show started as a segment on a Connecticut public-access TV show he launched with a friend in July 2005. He says that after a cousin started posting clips of the show on YouTube, things "snowballed," and he launched his YouTube channel, Buck Hollywood, in May 2006. At its peak, the channel had 1.43 million subscribers, and he racked up over 460 million video views.
But internet fame dissolved about as quickly as it came, and Buckley did not parlay that early success into an ongoing career — he now lists his career as "life coach." Speaking to Ars Technica in 2017, Buckley said, "You start making money, and you think you’ve tricked the world. How did this happen? I was doing this for fun, and for free, and now I have thousands of dollars in my Adsense account. This is crazy. It’s nutty."
Buckley still makes occasional videos, but he ended "What the Buck?!" in 2016, saying he just wasn't as into pop culture as he was a decade earlier. Also, he added, "I’m 41 years old. The jig is kinda up."