Universal Pictures and AMC Entertainment reached a historic agreement that will allow new films to stream on video-on-demand within three weeks of their theatrical debuts. The deal could signal the beginning of the end for the traditional 90-day theatrical window in the U.S.
- The new agreement shortens the exclusive theatrical window from 3 months to just 17 days.
- Universal could still opt to hold certain films in theaters for more time, prior to their streaming debuts.
- Due to the pandemic, no start date for the new deal has been announced; some AMC Theaters still plan to open in "mid-to-late August."
- In April, the two companies publicly clashed over the VOD release of "Trolls: World Tour."
- This deal only applies to the U.S., though negotiations about international releases remain ongoing.