On Sunday, YouTube surpassed $3B in global consumer spend on iOS. YouTube ranks third among non-gaming apps by global consumer spending since 2010.
- YouTube also ranked seventh among non-gaming apps by combined (iOS and Android) global downloads.
- It is also the first app by spend in the streaming category, taking into consideration iOS and Android data.
- The consumer spend is driven by features such as YouTube Premium (previously YouTube Red) and YouTube Music Premium.