Today's VC Industry Trends looks into funding for U.S.-based startups producing consumer goods.

All figures are based on Crunchbase data and all graphs are my own.

Even a cursory look at the first graph shows an interesting dynamic with a focal point in Q1'20: A downward trajectory for the average round bottomed out in the quarter that saw the first major effects of the pandemic, while a strong upward momentum began directly afterward. The current stand of the aggregate average round is higher than at any other point since 2015, with the exception of two peaks in Q3'17 and Q4'18. Those were respectively driven by a single debt round and a single secondary market funding. The new development driving higher average rounds bodes well for future funding. Moreover, while the average round was falling, so too was the number of rounds per quarter. The latter measurement appears to have stabilized in the last year, which, given all the headwinds, even hints that an uptick could be in store in coming quarters.

Focusing on venture funding, the absolute...