3. Spotlight: Women in VR - Barbara Lippe
By Alice Bonasio
I first met Dr. Barbara Lippe (she holds a doctorate in Game Studies in case you're wondering) many moons ago at an independent video game festival in Nottingham in the United Kingdom. Back then I wrote a feature for Edge Magazine on the game she had developed, called Papermint, and we remained in touch since. As my own path eventually led me to focus my interest on immersive tech, I wasn't really surprised to find that Lippe - who combines the hats of game designer, artist, actor and entrepreneur in one cool-looking package that earned her the nickname “Björk of Virtual Worlds” had also been lured by this new medium's potential. She has, in fact, been named one of the 100 most influential women in VR, and if you follow this series, you know that's one elite club to be a member.
When demoing a product from a company called HolodeckVR at the Pioneers conference in Austria last year, I found out that she was in charge of content for them, and remains so after their recent rebranding as Spree Interactive. Their mission is to democratize location-based entertainment, helping to revitalize spaces such as shopping malls and bring together the best of real-world and digital experiences. It's a mighty challenge, but one that creative content makers such as Barbara are well-equipped to handle.
Every Tuesday we'll shine a spotlight on the female trailblazers making their mark in immersive tech and their work. If you have a story you think we should feature, just hit reply to this email or tweet me @alicebonasio.