The VOID to open more mall venues | Inside XR - July, 26th 2019

Inside XR (Jul 26th, 2019)

The VOID to open more mall venues

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1. The VOID has closed a deal with Unibail-Rodamco-Westfield (URW) to bring location-based VR experiences to malls across the US and Europe. URW owns 32 properties in the U.S. including Westfield World Trade Center in New York, which will be among the first to host immersive experiences such as “Star Wars: Secrets of the Empire” and “Ralph Breaks VR” in VOID pop-ups. The VOID currently has 11 permanent locations across the world and reportedly has received $20 million investment from James Murdoch. It is hoped that such location-based entertainment VR can help attract more visitors and reverse the trend of mall closures.  – CNBC


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