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Inside VR & AR

Inside VR & AR (Apr 21st, 2017)

Michael Abrash, chief scientist at Oculus, believes AR is the future because it is more socially acceptable than VR. During his keynote at Facebook’s F8 conference, Abrash shared his vision of how AR will eventually become as ubiquitous as the personal computer by 2022. "Bright as the future of VR is though, and knowing what my team at Oculus Research is working on I'd say it's very bright indeed, there's one key area that will never be VR's strong suit: always on, go-everywhere, mixed reality,” he said. The spotlight was on AR at Facebook’s F8 conference, as the social giant announced new AR development tools. — MASHABLE

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A new experience will allow people to buy marijuana from their VR headset. Weed VR will allow customers shop for various strains of weed and place orders from partner retailers through the HTC Vive and Oculus Rift. The app’s layout looks like a cross between a dispensary and lounge, complete with a virtual fireplace. The app will also serve as a marketplace for licensed marijuana distributers to acquire new customers. Weed VR will be available soon. — UPLOADVR

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The Cleveland Cavaliers have partnered with mobile app company Yinzcam and Bud Light to create an AR experience. The app, called “Deep in the Q” allows fans to play each other in virtual basketball shootouts. The catch? The game can only be triggered in the app when a fan is at a Cavs game at Quicken Loans Arena or at a bar or restaurant that serves Bud Light. Fans can also play at home, but need a Bud Light around to trigger the game. Yinzcam has created apps for 23 NBA teams. The app can be downloaded for iOS and Android. — CRAINS

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Gorillaz release a second AR app in promotion of their new album. A few weeks ago, we wrote about an AR app the virtual band was using to superimpose elements from the band’s music videos into a smartphone camera. Now, the band is launching “The Lenz” app, which reveals exclusive Gorillaz content when the phone camera is pointed anything in the color magenta. You can download the app for iOS or Android. The Gorillaz's new album, Humanz, will be released on April 28. — FACT

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Writer and producer Neil Gaiman says he is not interested in producing anything in VR. During Peter Kafka’s Recode Media podcast, Gaiman said, “If I were like 19 or 20 right now, I would be probably messing around with the virtual reality stuff.” Gaiman said he was impressed after receiving a demo of some VR technology and was offered to become involved in creating VR content, but declined. “They were like, ‘Do you want to do something with this? And I said, ‘No, actually, I don’t. I will come to this with a 56-year-old head and lots of ideas about the ways that other things are done,” he said. — RECODE

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