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Inside VR & AR

Inside VR & AR (Nov 16th, 2017)

Pixar's first VR project, Coco VR, was released yesterday on Oculus. Coco VR was created by Pixar, Oculus, and the Magnopus design company and it is a promotion for Pixar's feature film Coco, based on Mexico’s Day of the Dead. It's a social experience for up to four users who inhabit a skeleton, select outfits and hairstyles, and tour through the city. The full film premieres next week on Nov. 22, and Coco VR will also be available on Gear VR after it opens. —VARIETY

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Unity Technologies and film studio Lionsgate measured the physical effects of their VR advertisement for a horror film. Using Isobar’s Mindsight Technology, they studied the emotional and physical response of people watching the VR promo for "Jigsaw," the latest film in the "Saw" franchise. Subjects who went through the entire VR experience had an elevated heart rate, perspired, and had increased muscle activation. — VENTUREBEAT

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HTC has released its Vive Tracker. The tracker was announced in January and it has been available to developers for several months, but now it's also available to consumers. The Vive Tracker is a small, interchangeable motion tracker that works with the Hyper Blaster and Racket Sports set controllers, the Track Strap, and dozens of VR titles. The device costs $99 and is being bundled with games and controllers at a discount. — CNET

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BeBop Sensors has unveiled its Forte Data Glove. The gloves incorporate haptics (tactile sensation), wireless technology, and rapid, accurate sensing for use in gaming and other VR/AR environments. Haptics and smart fabric sensors gather data at 150 fps and communicate through a Micro USB or Bluetooth wireless interface to the device which also recharges the internal lithium battery. BeBop Sensors says the device is high performance but affordable, at about the same cost as handheld controllers. — SENSORS ONLINE

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Texas Instruments has a new generation of its DLP chip which gives an augmented reality HUD (head-up display) while driving. The display is viewable through polarized sunglasses. The chip uses digital light processing (DLP) rather than reflecting an LCD image onto the windshield, and the new version will make graphics appear further in front of the car and virtually paint the road with information. It also withstands a wider temperature range and uses less power than the last version of the Texas Instruments chip, which is used in Lincoln Continental and Navigator vehicles. — CNET

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Huawei has partnered with VR company TPCast to develop a cloud-based rendering solution. The wireless company will provide the 5G networking technology and TPCast, which added wireless capability to the HTC Vive, will contribute the VR data protocol. The solution will allow the visual content to be generated in the cloud rather than on the user's headset or device. Huawei announced the agreement at its Mobile Broadband Forum in London this week. — BIT-TECH

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