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Inside VR & AR

Inside VR & AR (Nov 29th, 2017)

Starting in December, people can opt in to test Oculus Dash and the new Rift Core 2.0 user interface. The company first introduced the technology at its Oculus Connect 4 event last month. The beta test will also allow users to try out the updated desktop app and Oculus Home. Dash is an interface that lets users access other functions while using VR, including tasks, notifications, and friends lists, using Touch controllers and multiple windows. The update to Home enables users to create a custom 3D space where friends can visit and you can launch apps. — VENTUREBEAT

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Williams-Sonoma is launching its AR app for Pottery Barn. Called Pottery Barn 3D Room View, the app is available on iOS, iPhone, and iPad. The app lets users virtually place life-sized 3D Pottery Barn products in an actual room, save and share designs, and connect to the shop. Williams-Sonoma recently acquired the AR merchandising tech firm Outward for $112 million. Other home furnishing retailers including IKEA, Target, Wayfair, and Amazon have launched similar AR shopping apps. — BUSINESSWIRE

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RYOT is producing another new comedy for Hulu's VR app. The comedy is called "Door No. 1," and is a choose-your-own-adventure type of experience set at a class reunion. The show is sponsored by Bumble and Nissan and will feature unique types of advertising and content branding. RYOT is a subsidiary of AOL/Oath and the studio previously helped produce the Hulu VR comedy “Virtually Mike and Nora," as well as the news show "The Big Picture: News in Virtual Reality.” Hulu's VR apps are available on Oculus Rift, PlayStation VR, Daydream, and Gear VR.— VARIETY

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The inaugural Vive Arts VR experience The Ochre Atelier has opened at London's Tate Modern gallery. The experience is a part of the museum's new exhibition celebrating Italian painter and sculptor Amedeo Modigliani. The Ochre Atelier is Vive's first installation in its Vive Arts initiative and is a six- to seven-minute long virtual tour of Modigliani's last studio space in Paris. The recreation of the studio is historically accurate, using 3D renderings of the actual space and some of the artist's last works. A more comprehensive experience for people who can't visit the museum is coming to Viveport soon. — ENGADGET

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The Augmented Reality for Enterprise Alliance (AREA) has added nine new members. The organization is a global nonprofit funded by its members that supports adoption of AR enterprise systems. The new members include five contributing members, Crunchfish, Manufacturing Technology Centre (MTC), Mobiliya, Proceedix, and RealWear. There are an additional five startup level members: CrossComm, EyeSucceed, Iristick, and Pison. The alliance provides access to vendor-neutral, interoperable content, a research framework, and various other programs. — BUSINESSWIRE

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Oculus Go developer kits have shipped. The Oculus Go was the biggest announcement at last month's Oculus Connect 4 event: a standalone VR headset for $199. The device is said to have next generation lenses, integrated spatial audio, and a "three degrees of freedom" controller that works with Gear VR software. The Oculus Go is expected to be available to consumers in 2018, but developers have early access to start creating and testing content. — VRSCOUT

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