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Inside VR & AR

Inside VR & AR (Apr 13th, 2018)

CEEK is using cryptocurrency to power a new live concert experience. CEEK’s VR platform allows for the omnichannel distribution of original and licensed VR content, which offers concerts in VR. The company has a variety of VR experiences already available in its library, including performances from U2, Lady Gaga and Disclosure. But the company is also launching a new platform that would directly monetize these experiences. The CEEK token will build a blockchain-enabled VR ecosystem where users can purchase VR concert tickets and access VIP interactions with artists through VR. — TNW

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NBCUniversal’s VR strategy will focus on location-based VR. Chris Heatherly, NBCUniversal’s EVP of games and digital platforms, says while the company is interested in creating VR content, it does not see home VR as the path forward at the moment. “It isn’t a business yet,” he said at the GamesBeat Summit this week. “There’s a lot of negativity around VR. I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.” Heatherly instead sees location-based VR as the path forward, pointing out that experiences like The Void and Dreamscape Immersive have received positive reviews and buzz. — VENTURE BEAT

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Fast-casual restaurant Bareburger wants to diners to use AR to access their menu. The restaurant has teamed up with AR company Kabaq to create 3D models of its entire menu and display those in AR. Customers can access the AR menu through Snapchat by scanning a corresponding Snapcode in store. In the future, the restaurant hopes to replace all its paper and display menus with AR versions of its menu. It will be offering giveaways to users who access the menu through Snapchat, in order to have users accustomed to the process. — NEXT REALITY

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Nordstrom is integrating VR in its recently opened New York store. The store will initially offer menswear with a focus on technology. Shoppers can opt to use a VR suit station, which creates digital avatar models of a suit designed by a customer. Nordstrom has increasingly been using VR for in-store pop-ups. Nordstrom’s women's store will open in Fall 2019. — CNN

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Social VR platform Sansar will launch on HTC’s Viveport platform. Sansar is a VR platform created by Linden Lab, the maker of Second Life. Sansar’s launch on Viveport is timed with the release of exclusive content inspired by Steven Spielberg’s Ready Player One film. Sansar was already available for the Oculus Rift. — VENTURE BEAT

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