Throwback Thursday: Remaining flexible in a rapidly changing industry
One year ago today, this very newsletter included an item about erstwhile VR company Jaunt:
Jaunt has signed a "first look" deal with XYZ films giving the company dibs on its VR content. The California-based cinematic VR company won its first Emmy award for the documentary film Collisions, and most recently produced Trending Gold, a virtual reality experience that features Olympic hopefuls from around the world. XYZ films' recent releases include Brawl in Cell Block 99, starring Vince Vaughn, and Sweet Virginia, starring Jon Bernthal. — DEADLINE
Less than 12 months later, Jaunt exited the VR content creation and distribution business. It's a tangible reminder of just how fast the VR and AR worlds are moving here at the end of the 2010s ("twenty teens"? Did we ever arrive at a good term for this decade?), where advances in technology can drive a wave of obselescence across the country, if not world. It's tough but exciting times for VR and AR for those of us watching!