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Inside VR & AR

Inside VR & AR (Jan 21st, 2019)

1. CBS will incorporate augmented reality features in its coverage of Super Bowl LIII, the network recently announced. According to a press release, CBS will use four cameras with “live augmented reality graphics,” in addition to scores of other cameras. VR Scout predicts CBS will offer player stats and other visual aids with its incorporated AR tech. Add this to The Weather Channel’s ongoing use of AR in its reports, and you’ve got more and more opportunities for folks to get comfortable with the futuristic-but-very-present concept. — VRSCOUT

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2. VR Coaster and Holodeck VR look to update the classic bumper cars concept with VR. The “Steampunk VR Scooter” experience will be based at Erlebnispark Schloss Thurn near Nuremberg, DE, and features a steampunk aesthetic for its stages and vehicles. It’s unclear if the bumper cars remain stationary, but regardless, I’m sure this won’t be the last time we see “VR bumper cars” at LBE centers. — VRFOCUS

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3. The gamification trend shows no signs of slowing down, particularly in developing tech like VR and AR, so the only question now is: will these powerful techniques be used for good or ill?VENTUREBEAT

“We’ll definitely see a gold rush in this direction, but at the end of the day, advertisers should consider what’s best for the customer. Will they embrace the new powers of AR and the IoT to to implement higher White Hat ideals and build a world that is based on creativity, problem solving, and storytelling? Or will they resort to means that manipulate our lower instincts in order to make a quick buck?”

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4. Startup AstroReality has announced it will build a Mars version of its detailed “EARTH” AR model, which uses voice functionality to teach users about the planet. The “EARTH” model includes geographic info like landmarks, latitude and longitude, time zones and regions, plus heatmaps, cloud atlases, point maps, texture maps and more, according to VR Focus. The company is also showing off the “AstroReality Space Mug,” which provides satellite imagery of the planet via AR. — VRFOCUS

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5. Fast Travel Games says it saw a marked increase in sales of its "Apex Construct" VR game thanks to strong PSVR adoption last year. — ROAD TO VR

6. THE VOID LBE in Las Vegas gave VR Focus a hands-on preview of its new "Nicodemus: Demon of Evanishment" horror VR experience. — VRFOCUS

7. Phaser Lock's VR RTS "Final Assault" will launch in Early Access on February 12, the company announced yesterday. — VENTUREBEAT

8. Sony Pictures has created a VR (360-degree image, technically) escape room to promote its new movie... "Escape Room." — VRFOCUS

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9. I've had this thought, too—If it doesn't already exist, it surely will...

"Hypothesis: Building a marketplace that would allow #AR #VR creators to sell customized content to enterprises without having to build a complete app, game, or experience would fill an important space in the B2B landscape for #spatial computing. Agree? Disagree? Already made it?" - @Namenode5

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10. Been looking forward to this one for months...

"This is seriously the coolest puzzle game ever VR is going places with games like this. A Fisherman's Tale Part 1" - @Draegast

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Written and curated by Eric Skalac, who is a hands-on IoT and VR/AR tinkerer, former NPR affiliate news director and eternal learner. He's based in central Illinois where the waves of grain are amber.

Editing team: Lon Harris (editor-in-chief at Inside.com, game-master at Screen Junkies), Krystle Vermes (Breaking news editor at Inside, B2B marketing news reporter, host of the "All Day Paranormal" podcast), and Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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