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Inside VR & AR

Inside VR & AR (Feb 13th, 2019)

1. A pop-up shop selling Lego Wear clothes via augmented reality has opened in London. The actual building is empty but has a Snapcode which takes Snapchat users to a virtual clothing store where they can sample Lego clothing, and interact with a DJ booth and an arcade machine.— INDEPENDENT

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2. Helzberg Diamonds has introduced an in-store AR feature that will allow ring shoppers to virtually try before they buy. More than 100 different styles of ring are available via the Helzberg Virtual Ring Experience, which uses motion sensors and allows customers to snap pictures to share on social.  — RETAIL DIVE

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3. Startup company Asteroid has launched a crowdfunding campaign for a so-called 3D Human-Machine interface kit that would create apps controlled not only by eye tracking and hand gestures, but by thoughts and emotions as well. The company hopes to encourage more developers to try its software and raise awareness about the depth of options for AR experiences. —  NEXT REALITY 

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4. Beginning next month, Anfield, Etihad Stadium, and the Emirates Stadium, will provide soccer fans with VR experiences during matches. Fans can watch online, or view a live broadcast and see highlights of Arsenal, Liverpool and Man City games from a variety of new angles. —  VR SCOUT

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5. Random42 has launched a new mobile VR app called Intercellular that brings users inside the human body. The app is designed as an educational tool to help teachers and students better explore human anatomy. —  VR FOCUS

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6. The Massless Pen is a stylus that allows users to design in VR.

7. Jim Ryan has been named president and CEO of Sony Interactive Entertainment.

8. Dark Slope has secured $1.5 million to launch a location-based VR game in Toronto.

9. Bigscreen Beta has added some long-anticipated new features.

10: Review: Disney's VR film  "Cycles" is a "heartfelt roller coaster."

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