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Inside VR & AR

Inside VR & AR (Feb 14th, 2019)

1. Lego's upcoming AR line Lego Hidden Side will give a couple of its construction block sets AR features. When a kid builds one of the sets and aims their phone at the Legos via the Lego Playgrounds app, they get a narrative story with two characters and can follow along on their adventure. In a refreshing change from other apps, all that's required is the initial purchase of the two AR-enabled construction kits featuring a graveyard and a school; there are no in-app purchases. The kits will launch this summer. — ENGADGET

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2. Store N°8, a Walmart technology incubator, has launched a new VR startup called Spatial&. Its kickoff event is a collaboration with DreamWorks Animation: A VR experience in select Walmart stores' parking lots will provide a five-minute look at characters in the studio's upcoming film "How to Train Your Dragon: The Hidden World." — TECHCRUNCH

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3. Digiday has a look into how brands are leveraging AR to entice would-be mobile customers to try products before they buy. The technology is a better fit for retail now that some of the novelty effect has worn off, and brands are making it easier to make purchases on phones. Big companies are beginning to add AR to their overall advertising strategies. —  DIGIDAY

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4. AR software developer Twinkl has released more than 100 3D models for educational purposes. The company used ARKit's Quick Look to create the models, which work on devices working iOS12.— 9TO5MAC

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5. Accenture is going to use AR and VR to help make its hiring processes more diverse and inclusive. 

6. Now is a great time to get into VR because it's cheaper than ever and easier to use, says Polygon's Clayton Ashley (VIDEO).

7. A leaked email from 2015 details Mark Zuckerberg's vision for AR and VR at Facebook.

8. Palmer Luckey is pledging to create audio repair kits for Oculus Rift headsets out of warranty.

9. The University of Georgia has opened a virtual reality lab at its Grady College of Journalism and Mass Communication.

10. Tribe XR has launched its first live VR DJ classes. 

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This newsletter was curated by Pittsburgh-based freelance journalist Kim Lyons, whose byline has appeared in The New York Times, Columbia Journalism Review and other local and national publications. 

Editing team: Lon Harris (editor-in-chief at Inside.com, game-master at Screen Junkies) and Susmita Baral (editor at Inside, recent bylines in NatGeo, Teen Vogue, and Quartz. Runs the biggest mac and cheese account on Instagram).

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